About me

Specialized in PR for Luxury Brands after graduated in Communication & PR, but with a sense for aesthetic and design, I decided to do an MA in Graphic Design and Art Direction. I've worked as PR in projects for Spanish Market with lifestyle brands such as La Perla, Roger Vivier, Tod's, Pomellato, Pinko, Marni, Meliá Hotels International, Beefeater.. since I launched my homonymus Studio in 2018. Also my experience goes through Account Executive for Lacoste Spain in 2013, PR & Showroom Assistant in La Perla Spain & Portugal in 2014 - 2015, and Communication Director of Alvarno in 2016 - 2017. My recent Graphic Design career is based in small lifestyle business branding which have the need to update its brand to current aesthetic trends through a hand-by-hand Branding work and also having a guideline for Social Media and website, through Content Production.

QuestionsProjectsExperienceTeam

Projects credited in

• Beefeater Pink Social LaunchDeveloped and shot a suite of social assets to launch the new bold, playful Beefeater Pink brand on social. The creative concepts were developed to showcase its youthful, fun brand personality and to differentiate it from competitors in a crowded market.
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  Beefeater PinkThe most successful new product launch in Pernod Ricard history. Branding, positioning and design direction. Work done with Impero.

Work history

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Design & CommunicationAV by Alvaro Vidales
Jan 2018Madrid, SpainFreelance
Due to my experience, motivation and demand, I have developed a fairly broad work portfolio with projects such as: Meliá Hotels International (Gran Meliá & ME by Meliá), Marni, MASS Milano, PINKO, Roger Vivier, Madrid Luxury District, Beefeater Pink, TOD'S, Pomellato, Lelloue, John Varvatos. Communication - PR & Communication Action Plan - Showrooms - Brand features - Consumer Activation - Sponsorship & Partnership - Guestlist Creation & Management - Social Media Design - Visual Identity - Creative Direction - Content Production
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Head of Press & CommunicationsAlvarno
Oct 2016 - Dec 2017Madrid, SpainFull Time
- Press & PR Action Plan - Showroom management - Press, Stylists, Influencers and VIP relations - Press Coverage - Coordination of Press Days and biannual fashion show.

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Skills

• Public Relations
• Communications
• Social Media
• Design
• Adobe Creative Suite
• Web Design
• Brand Awareness
• Brand Design
• Content Production
• Brand Activation

Education

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MA Graphic DesignCEI Design School
Oct 2019 - Jun 2020Madrid, Spain
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Advertising and CommunicationUniversidad Europea de Madrid
Oct 2013 - Jan 2017Madrid, Spain
Move to this university from Universidad Complutense de Madrid as they had a bilingual program English / Spanish for my degree and a great American study method, and also the offer me possibility to work and study at the same time as I had my first job opportunity.

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