About me

Motivated, Results-Oriented & Efficient marketing professional with proven experience in developing marketing plans, campaign management, reporting & tracking and copywriting. Has an excellent eye for market opportunities & development with an understanding of industry & audience trends.

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Work history

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Marketing managerPlayStack
May 2019London, United KingdomFull Time
I develop go-to-market strategies and marketing plans for mobile and console games across social, Influencers, PR and experiential marketing I oversee and optimise paid Keymailer, Google & Facebook ad campaigns to improve revenue and player retention I developed and manage the CRM & social strategy for Playstack and its various game brands to ensure consistency and clarity of messaging I work closely with the design, product and partnership teams to deliver key product/ game changes along with branding initiatives to grow the game’s audience and commercial appeal I have developed & managed marketing campaigns for the following games; Snatch AR, Super Dodgeball Beats, Rise of the Slime(a console game with a 2020 release date), Too Many Cooks (a mobile game with a 2020 release date), Aero Cats (a mobile game with a 2020 release date) and Doctor Who The Edge Of Time. I overlook and manage the branding for; Playstack publishing, Playfund Ltd, Play Ignite ltd, Snatch AR, Super Dodgeball Beats (console game), Too Many Cooks (mobile game) and Aero Cats (mobile game). I actively manage agency relationships across Creative, Media, PR and ASO I actively manage the strategy, content planning, targeting & optimisation of influencers campaigns across all social platforms and various channels for games with different audiences in mind
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Partnerships managerSnatch Inc
Jun 2018 - Apr 2019London, United KingdomFull Time
I was prospecting and on-boarding new clients in the entertainment, retail and sports industries. Secured campaigns with brands such as The Hut Group, Warner Music, Penguin Books, Tribe, Heartier and among others. I ensured a robust pipeline of brands in and outside of the entertainment industry. Consulted senior management on consumer trends to develop the product and potential marketing channels.

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Education

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MarketingUniversity of Stirling
Sep 2013 - Jul 2017London, United Kingdom
I did my dissertation on change management & the impact of OTT (online video streaming) services on the broadcasting industry focusing BBC iPlayer.