I'm a Growth Specialist focused on Marketing Automation, developing strategies to grow e-commerce and B2B brands by creating relevant, personalized, and automated communications with leads and customers via Email and WhatsApp. My approach is data-driven, experimental, and optimized for results.
I apply the Sand-Mill Model, a framework I created to build effective Customer Journeys using Marketing Automation and Inbound Marketing. Originating from my academic research, I have utilized this model to support the growth of over 50 companies through consultancy and strategic guidance.
Starting from qualitative and quantitative analyses, I construct conversion paths and diagnose retention issues between the first and subsequent purchases, solving them by building a Repurchase Wheel, as defined in the Sand-Mill Model terminology.
You can learn more about the Sand-Mill Model at www.sandmillmodel.com
In parallel to my consultancy work, I share my experience and knowledge with professionals and companies through specialized training sessions on the applications of the Sand-Mill Model in Marketing Automation.
How can we collaborate?
📈 Consultancy:
My consultancy focuses on an in-depth analysis of your company, products, and customers to identify growth opportunities through Marketing Automation.
Specifically, I help you:
- Analyze the purchase journey of your ideal customers
- Identify friction points and opportunities in your current sales funnel
- Build a comprehensive marketing strategy to manage the entire customer lifecycle, from lead generation to retention.
I rely on data and experimentation to achieve concrete results and sustainable growth for your business.
📩 To collaborate with me, write at alvise@sandmillmodel.com
👨🏼🏫 Speach & Training:
I regularly conduct corporate training sessions about Marketing Automation and the Sand-Mill Model.
I've spoken at events (like Web Marketing Festival, SMAU, Search Marketing Connect and others), and teach at the Universities of Modena and Reggio Emilia, La Sapienza of Rome, Federico II of Naples, and the 24Ore Business School in Milan.
Through lectures, case studies, and workshops, I guide students and corporate teams in generating new growth ideas and connecting the dots to build a complete, automated, and scalable Sand-Mill.
The topics I cover include: email marketing, Marketing Automation for e-commerce, growth strategies, inbound marketing, lead generation, segmentation and personalization, scientific approach to KPI optimization, WhatsApp Marketing Automation, and the Sand-Mill Model as a strategic framework.
📩 To collaborate with me, contact me at alvise@sandmillmodel.com
Work history
7
7
Marketing Automation Coach & Strategist7Hype
ItalyFreelance
In 7Hype I define effective Inbound Marketing Strategies, allowing client businesses to take full advantage of a Marketing Automation platform.
Specifically, I carry out the following activities:
✦ Analysis of the company's current situation (Buyer Personas, Search Intent, Competitors, current Sales Funnel, Web Analytics).
✦ Development of Lead Generation, Nurturing and Re-Engagement strategies (including touchpoint as websites, chatbots, automated e-mail sequences, SMS, paid media, retail store, offline events), with the aim to automate and optimize the sales flow.
✦ Creation of Funnels able to shape and automate personalized conversion paths, tailored for each Buyer Persona.
✦ Management of a collaborative relationship with a specialized team (copywriters, UX, tech, adv, performance) in order to implement software that enable Marketing Automation and to start business growth, with tangible results.
✦ Project Management and constant communication with the client, aimed at maintaining the information flow.
I have experience in defining strategies for different types of business: from e-commerce to SaaS, passing through B2C and B2B services in multiple industries.
Skills
- Marketing
- Marketing Strategy
- Digital Strategy
- Marketing Automation
- Project Management
- Customer Journey
- Customer Acquisition
- Lead Generation
- Growth Hacking
- Growth Strategy
Education
C
C
Marketing and CommunicationCa'Foscari University of Venice
- Italy
✦ Full Marks with Honors (110/110 cum Laude) | Master's Degree in Marketing and Communication.
✦ Two-years Master's degree that provided me a Strategic Marketing Mindset, with deepening in all the business areas related to Marketing, as the following majors:
Digital Marketing | Retail Marketing | International Marketing
Marketing Strategy | New Product Development
Database Marketing & CRM | Quantitative Methods for Segmentation and Positioning
Consumer Behavior | Corporate Communication | Industrial Law
✦ Final Thesis: "Sand-Mill Model: a strategic model to shape the Customer Journey".
Supervisor: Paolo Pellizzari.
✦
D
D
Environmental Management in a Changing World: Coping with Sea Level RiseDuke University
- San Servolo, 30100 Venice, Metropolitan City of Venice, Italy
Summer Program offered by the Nicholas School of the Environment (Duke University) and Venice International University (VIU) that provides training in key topics about the impact of sea level rise on coastal areas and cities, and about adaptation and mitigation strategies.
Main Courses: "Global environmental change, global warming, changing oceans", "The impact of sea level rise and climate change on global water resources", "Extreme events in coastal areas: data analysis and modelling", "Climate change, sea level rise and global health in coastal areas".
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