Work history
7
7
Marketing Automation Coach & Strategist7Hype
ItalyFreelance
In 7Hype I define effective Inbound Marketing Strategies, allowing client businesses to take full advantage of a Marketing Automation platform.
Specifically, I carry out the following activities:
✦ Analysis of the company's current situation (Buyer Personas, Search Intent, Competitors, current Sales Funnel, Web Analytics).
✦ Development of Lead Generation, Nurturing and Re-Engagement strategies (including touchpoint as websites, chatbots, automated e-mail sequences, SMS, paid media, retail store, offline events), with the aim to automate and optimize the sales flow.
✦ Creation of Funnels able to shape and automate personalized conversion paths, tailored for each Buyer Persona.
✦ Management of a collaborative relationship with a specialized team (copywriters, UX, tech, adv, performance) in order to implement software that enable Marketing Automation and to start business growth, with tangible results.
✦ Project Management and constant communication with the client, aimed at maintaining the information flow.
I have experience in defining strategies for different types of business: from e-commerce to SaaS, passing through B2C and B2B services in multiple industries.
Skills
- Marketing
- Marketing Strategy
- Digital Strategy
- Marketing Automation
- Project Management
- Customer Journey
- Customer Acquisition
- Lead Generation
- Growth Hacking
- Growth Strategy
Education
C
C
Marketing and CommunicationCa'Foscari University of Venice
- Italy
✦ Full Marks with Honors (110/110 cum Laude) | Master's Degree in Marketing and Communication.
✦ Two-years Master's degree that provided me a Strategic Marketing Mindset, with deepening in all the business areas related to Marketing, as the following majors:
Digital Marketing | Retail Marketing | International Marketing
Marketing Strategy | New Product Development
Database Marketing & CRM | Quantitative Methods for Segmentation and Positioning
Consumer Behavior | Corporate Communication | Industrial Law
✦ Final Thesis: "Sand-Mill Model: a strategic model to shape the Customer Journey".
Supervisor: Paolo Pellizzari.
✦
D
D
Environmental Management in a Changing World: Coping with Sea Level RiseDuke University
- San Servolo, 30100 Venice, Metropolitan City of Venice, Italy
Summer Program offered by the Nicholas School of the Environment (Duke University) and Venice International University (VIU) that provides training in key topics about the impact of sea level rise on coastal areas and cities, and about adaptation and mitigation strategies.
Main Courses: "Global environmental change, global warming, changing oceans", "The impact of sea level rise and climate change on global water resources", "Extreme events in coastal areas: data analysis and modelling", "Climate change, sea level rise and global health in coastal areas".
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