Hi! I’m Alyssa. I’m a London-based writer, content creator, digital marketer, social media sorceress and so much more. I specialise in blog writing and social media content to support small businesses unlock new audiences, build strategy and get small brands the attention they deserve.Locked Pro Plan feature
Manage social media for ALHAUS content creation agency, across Instagram, Twitter and LinkedIn. Built strategy, create and curate content with creative collaborators in the UK and Ireland.
• Manage 10x B2C social media accounts for 3 distinct products: QS World University Rankings, Top Universities & QS Top MBA across Facebook, Instagram, Twitter, LinkedIn & YouTube. Audience: 750,000 • Built and execute robust social media marketing strategy to identify objectives, KPIs and target audiences • Create fresh and original organic social media copy, craft campaigns for rankings launches, events promotion, editorial and lead-generation content • Increased social media performance for Q1 2020 by 105% y-o-y at no cost • Implement processes for effective collaboration and content performance across departments • Line manage Social Media Executive to cultivate positive career development and skill building
• Build, run, test and optimise paid social media campaigns across target audiences resulting in conversions • Create high quality content, write copy and optimise for digital channels such as social media, website and app • Manage organic social media channels – Instagram, Facebook, Twitter and LinkedIn • Manage blog: build and execute on content marketing strategy, source writers, manage CMS, write original content • Build, run, test and optimise email marketing campaigns – prospecting and existing customers • Build digital marketing strategy and manage new channels • Build, maintain and strengthen authority and quality of brand • Collaborate with key stakeholders including customers, community team, brand, tech, sales and more • Course certified in digital marketing • Promoted from Social Media Coordinator role after 6 months