Work history
Digital Media PlannerGroupM
South AfricaFull Time
• Develop strategically solid media recommendations with supporting rationale.
• Develop and execute media plans.
• Manage buy stewardship, analyse campaigns, and recommend tactical changes to maximize campaign performance with insights.
• Assist in analysis of research to develop strategies and tactics with Digital Lead.
• Manage day-to-day plan changes and maintenance of media plans.
• Respond to competitive requests, and have an action plan for tactical opportunities.
• Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
• Verify campaign elements go live and communicate information to Digital Leads and Implementation Planners highlighting any shortcomings with creative elements, or issues with creative.
• Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
• Track campaign fulfilment in status documents.
• Ensure digital campaigns are pacing properly via Sizmek (Mediamind) and verify all elements are pacing on all campaigns they are assigned to 1X per week.
• Communicate any concerns on performance during their weekly pacing reviews/status.
• Deliver monthly campaign reports within 3 business days of month close.
• Participate in in-house training programs as well as attend, as necessary, seminars, conferences, and workshops.
• Possess a complete understanding of product workflow to insure on time and accurate campaign delivery. Meet fulfilment deadlines, complete accurate reporting, submit CI’s to buyers and complete PCA reporting in a timely manner.
• Create Insertion orders for billing setup.
• Proactive recommendations with regards to optimisations.
Requirements for Implementation Planning:
• Ensure all plans follow the 70/20/10 principle.
• All Media Schedules need to be sent out to client containing chase lists within 48 hours after approval on the media strategy.
• All Chase lists requirements need to be sent to the creative agency on the day that the media schedule is completed.
• Planners need to achieve a minimum of a 35% discount off the rate card from media owners. This is an exception with biddable media placements.
• Implementation Planners need to set digital KPI’s/Benchmarks on every campaign to ensure best results for clients.
• Planners need to ensure that all available tools (such as effective measure) are being used during the planning phase. These are used to justify our placements of media by fact and current market relevance for clients.
• Implementation Planners need to write 2 proactive/innovation strategies/plans annually for a client of their choice
• Once a quarter, the implementation planner needs to present back to the wider digital team their learnings across key campaigns to further educate other planners across tactics and best performing digital placements/media owners.
Requirements for Campaign Management:
• Screenshots (Proof of fighting) need to be sent off to the client, copying all relevant parties within 24 hours of going live. 48 Hours for international clients.
• Creative Matrix needs to be accurate without containing any errors. This needs to be sent to the creative agency within 24 hours after being briefed into campaign management.
• Reporting needs to be done and sent to client weekly unless otherwise stipulated by client. All reporting needs to include the following:
o Recommendations for improvement, and
o Key insights into the campaigns performance.
o Optimisations.
• Creative Q&A (quality assurance and creative issues) need to be checked within 4 hours of receiving the creative assets.
• Campaign Managers need to respond/acknowledge receipt of client’s emails, within 3 hours of receiving communication.
• Campaign Managers should pre-check all the received assets from the client/creative agency and communicate any irregularities or errors to the planner and digital lead/client within 4 hours of receiving creative.
• Campaign Managers need meet with client at least once every two months. This is to ensure deeper relationship building with the client.
• Ensure that 95% of all campaigns go live within the specified timelines.
Ad Ops Campaign ManagerAdjoin.
- South AfricaFull Time
MaxAxion:
• Reporting & Analytics: Generate and present reports, analysis and recommendations for assigned channels to clients and upper management.
• Interpret campaign trends and monitor key performance indicators uniquely across marketing channels and implement digital strategy recommendations/strategy with clients.
• Display Advertising: Manage and optimize mobile display marketing efforts towards ROI goals.
• Creatively optimize and adjust advertising messaging to improve consumer interest and bolster customer acquisition for clients.
• Assist management in researching industry trends targeting relevant, profitable traffic for advertising campaigns.
• Screen shots: Create screen shots for clients on the same day as campaign activating.
• Send reports to clients as requested by client campaign teams
• Update Weekly Campaign Report with stats and spends in the systems
• Communicate with National Sales Director, platforms and clients regarding specific campaigns
• Optimize campaigns on selected platform and discuss optimization techniques and strategy with National Sales Director / clients
• Load new campaigns into the platforms and / or brief in new campaigns to the platforms
• Support National Sales Director by managing sales process
• Rename and send signed IO’s, PO’s, CI’s etc. to Finance
• Create Chase Lists and send to clients for campaign material needed
• Assist Finance Department with any queries or reports they may need
• Update Weekly Campaign Report with stats and spends in the systems
• Pull reports from platforms and update client reports weekly
• Create screen grabs for clients on the same day as campaign activating
• Send final report the following day after a campaign has ended
• Send Monthly Revenue report to Finance at month end
Adjoin Role:
• Working on the Rubicon System
• Weekly Publisher report generation for our weekly Adjoin meeting
• Generating revenue reports off the Pipelines deals system & Rubicon
• Setting up internal Deals and Deal ID’s for MaxAxion
• Creating new deals for external clients
• Checking and approving all deals
• Troubleshooting deals not working and dealing with support in London
• Managing RTB rules and adjusting where needed
• Checking on deal health daily basis
• Checking on audience segments and creating new segments required by MaxAxion or external clients
• Send reports to clients as requested by client campaign teams
• Checking active sites and if all publisher tags are still activated
• Creating new tags for new clients
• Onboarding new clients onto the Rubicon platform and setting up training as well creating their accounts
• Setting up Publisher Acquisition reports for all publisher’s
• Updating the main central reporting document and generating Publisher reports from there.
Skills
- Planning
- Ad Campaigns
- Campagin Management
- Ad Operations
- Media Planning