Amalia Castle

Amalia Castle

Public Relations Assistant at Sony EuropeLondon, United Kingdom
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Amalia Castle

Amalia Castle

Public Relations Assistant at Sony EuropeLondon, United Kingdom
About me
Marketing Communications student and music enthusiast, currently on a year out working at Sony Europe in their Public Relations department. With experience in social media management and copywriting in both a professional (press release writing) and personal context (running music blog and social media). Keen to combine current PR and social media knowledge with passion for music, looking for experience within the music industry. Founder and editor of ChoondUp music blog. www.choondup.com @choondup
Work history
    S
    S
    Public Relations AssistantSony Europe
    London, United KingdomFull Time
    - Supporting European PR team on a range of product launches and campaigns. Liaising with a variety of markets across Europe and external agencies in order to coordinate media and influencer activations and PR events. - Monitoring influencer and media coverage and reporting to wider business group. -Responsible for drafting global product press releases for newest launches. - Working with consumer insights and influencer/media monitoring agencies to assist European marketing teams while developing campaign briefs. - Providing key event support at European PR events.
    G
    G
    Digital Marketing InternGradSmart
     - Loughborough, United KingdomInternship
    - Monitored brand's online presence and using insights built online brand reputation during the company's early development. - Managed various social accounts, communicating with users and increasing relationships with potential leads. - Created engaging social content and copy using Adobe Premier Pro and Adobe Photoshop
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Skills
  • Social Copywriting
  • Public Relations
  • Press Releases
  • Campaign Activation
  • Influencer Marketing
  • Blog Creation
  • Blog Writing
  • Music Blogging
Education
    B
    B
    Bachelor of Arts (BA) Bournemouth University
    Bournemouth, United Kingdom
    Studying Marketing Communications, specialising in Digital Media