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Splitting my time between managing a large global account for Bayer Animal Health and heading up John Brown’s Intelligent Content division, I lead the commercial offering between various network agencies to deliver strategic SEO content to clients all over the world. • Management of SEO content creation to meet targeted objectives, increase traffic, drive sales and align with editorial strategies to create ‘Intelligent Content’. • Overseeing and managing all creative content output, working closely with editors, designers, animators, developers, producers, picture editors, studios and videographers. • Working closely with SEO teams to maximise the creative and editorial output for client content strategies and digital content briefs. • Coordinating agency planners to create and develop content strategies for key clients, most recently for Thomas Cook Airlines. • Managing client relationships at a senior-level to both retain current clients and create new business opportunities. • Developing an in-depth knowledge of various different client business models, covering areas as diverse as animal pharmaceuticals and UK finance to holidays, hotel groups and cosmetics. • Reporting directly to the John Brown Managing Director and supporting leadership teams across various different internal agencies. • Managing a small creative team including a Senior Editor, Digital Editor and Digital Project Manager. • Preparing and managing forecasts and budgets, overseeing client budgets, and negotiating on fees and contracts. • Creating all client quotes for editorial, creative, video and social media projects, and delivering clear strategic responses to new business briefs. • Managing global multi-language content projects across different time zones.
Manage client account - Barclays Wealth Management - Little Book of Wonders - Manage Brave New World marketing strategy Little Book of Wonders, BNW’s key client, is an invitation-only online lifestyle service for Barclays Wealth and Investment Management ultra high-net-worth clients, a mix of high-IQ features and money can’t buy experiences with luxury brand and event partners. BNW creates all content for the site. Brave New World is a fast growing London-based creative agency and publishing house specialising in brand creation, brand building, luxury, travel, events and high-quality editorial content.
• Volvo Cars – Digital project manager for new global multi-language responsive site www.volvocars90.com. Creation and management of all project assets and core contact between external build supplier and internal stakeholders. Management of foreign language sub-editors and workflows for 20 language versions. • Boots Health & Beauty magazine – Digital Project manager for re-launch of content led ecommerce site www.bootshealthandbeauty.com. Creation and management of all project assets and core contact between external build supplier and internal stakeholders. • Penguin Random House - Launched new project for the creation of 260 digital articles for their top 130 authors within a 3-month deadline. Managing six writers and working with multiple client stakeholders.
The CMA is the industry body for the content marketing industry, a sector that’s worth over £1bn in the UK alone. The CMA’s members are agencies who produce multi-channel content for client brands. The organisation works to promote the genre to collectively grow the industry, practising what it preaches by delivering the very best in content marketing. During my 5 years at the CMA, I built up a vast amount of experience in delivering complex, multi-channel projects on time and on budget. This has also provided me with a huge amount of contacts in all areas of the content marketing industry – PR, agency, media, and digital sectors. Awards - In 2011 The CMA International Content Marketing Summit was awarded Best Media Event Strategy - Brand Event Awards.
Travel and Tourism
• Shortlisted in Outbrain’s Content Marketing Rising Star Awards 2014
Title: Little Book of Wonders Agency: Brave New World Client: Barclays Wealth and Investment Management Shortlisted for a CMA International Content Marketing Award 2014 in the Best Finance category
For the International Content Marketing Summit 2011