Work history
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Senior Account DirectorJohn Brown Media
London, United KingdomFull Time
Splitting my time between managing a large global account for Bayer Animal Health and heading up John Brown’s Intelligent Content division, I lead the commercial offering between various network agencies to deliver strategic SEO content to clients all over the world.
• Management of SEO content creation to meet targeted objectives, increase traffic, drive sales and align with editorial strategies to create ‘Intelligent Content’.
• Overseeing and managing all creative content output, working closely with editors, designers, animators, developers, producers, picture editors, studios and videographers.
• Working closely with SEO teams to maximise the creative and editorial output for client content strategies and digital content briefs.
• Coordinating agency planners to create and develop content strategies for key clients, most recently for Thomas Cook Airlines.
• Managing client relationships at a senior-level to both retain current clients and create new business opportunities.
• Developing an in-depth knowledge of various different client business models, covering areas as diverse as animal pharmaceuticals and UK finance to holidays, hotel groups and cosmetics.
• Reporting directly to the John Brown Managing Director and supporting leadership teams across various different internal agencies.
• Managing a small creative team including a Senior Editor, Digital Editor and Digital Project Manager.
• Preparing and managing forecasts and budgets, overseeing client budgets, and negotiating on fees and contracts.
• Creating all client quotes for editorial, creative, video and social media projects, and delivering clear strategic responses to new business briefs.
• Managing global multi-language content projects across different time zones.
Senior Account ManagerBrave New World
Full Time
Manage client account - Barclays Wealth Management - Little Book of Wonders
- Manage Brave New World marketing strategy
Little Book of Wonders, BNW’s key client, is an invitation-only online lifestyle service for Barclays Wealth and Investment Management ultra high-net-worth clients, a mix of high-IQ features and money can’t buy experiences with luxury brand and event partners. BNW creates all content for the site.
Brave New World is a fast growing London-based creative agency and publishing house specialising in brand creation, brand building, luxury, travel, events and high-quality editorial content.
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Skills
- Events
- Marketing PR
- Account Manager
- Account Management
- B2B
- Client Services
- Management
- Marketing
- Project Management
- Web Content
- Relationship Management
- Excel
- Office
- Powerpoint
- Word
- Content Strategy
- Content Marketing
- Marketing Content
- Editorial
- Automotive
- Content Production
- Video Production
- Social Meida
Education
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BTECSoundwell College
Bristol, United Kingdom
Travel and Tourism
Awards
Content Marketing Rising Star AwardsOutbrain
• Shortlisted in Outbrain’s Content Marketing Rising Star Awards 2014T
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Content Marketing Awards - Best finance titleThe Content Marketing Association
Title: Little Book of Wonders
Agency: Brave New World
Client: Barclays Wealth and Investment Management
Shortlisted for a CMA International Content Marketing Award 2014 in the Best Finance category+ Show more