About me
With over 6 years commercial experience as a Marketing Manager, following relevant academic qualifications, I have relocated to Brussels and seeking a new challenge, where my experience and skills can be effective and develop further.
Work history
Senior Marketing ManagerCapita
- London, United KingdomFull Time
Management & development of Knowledgepool marketing department & developing Capita Learning brand.
- Development of marketing strategy, ensuring brand identity and business development.
- PR management, production & distribution of press releases; e.g. The Times, Training Journal, HR Magazine.
- Management of events & industry trade fair attendance; stand design, promotion of event, direct marketing campaigns before & after events, as well as ensuring lead follow up.
- Development of dynamic, integrated digital & direct marketing campaigns.
- Management & development of 3 corporate websites; HTML, CMS, SEO, PPC & Google Analytics.
- Management of corporate social media platforms & marketing automation software.
- Working closely with directors, sales and bid team to ensure production of relevant supporting material; finalising presentations prior to bid submission & producing creative printed supportive collateral.
- Management of graphic design team, creating corporate collateral & artwork etc.
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Group Marketing ManagerDoosan
- Northampton, United KingdomFull Time
Management, development & co-ordination of all marketing & communication related activities for Doosan UK, a leading global forklift truck manufacturer. Responsibilities also include management of marketing activities for 3 subsidiary companies of Doosan, along with supporting the UK wide dealer network.
- Implementation of marketing strategies & campaigns: management of digital marketing, direct mail, events, print material, online social media.
- Self-management of company websites: Doosan UK and subsidiaries Rushlift and Rushlift GSE.
- Manage and coordinate participation process at industry trade fairs: stand design, promotional material before, at and after events. Management on stand during event, ensuring functionality, initiating new interest & business opportunities.
- Organising press conferences and product launches during events.
- Creative skills utilising Adobe software e.g.: Photoshop, InDesign & Acrobat DC.
- Full in-house design through to end-production management of advertisements; print adverts, web banners, promotional material, video editing, pop-up banners, brochures, case studies, enhanced PDF forms etc. Rate negotiations with suppliers and trade media. Extensive cost production savings due to not outsourcing to an external company.
- Corporate rebranding and developing new guidelines.
- Maintaining company’s internal intranet; updating information on daily basis.
- Co-ordinate input, design layout and organise printing of company case studies, brochures and newsletters. Control of all content: organising interviews, translations, proof reading etc.
- PR management: Organisation of press releases & all editorials; direct liaison with trade magazines.
- Currently write all internal and external articles for inclusion in industry trade publications.
- Organise and attend photography shoots at client sites; briefing & debriefing of projects, onsite management of shoots. Occasionally conduct shoots & personally take photographs.
- Liaising and working on projects with global marketing teams in Doosan EU and Korea.
- Close coordination with sales team, aid at client pitches and presentations preparation. Production of product quotation forms for National Account and assisting with bids to tender.
- Managing CSR projects.
- Project planning & management.
- Development & maintaining of relationships with Doosan dealerships: assisting with all marketing needs & maintaining brand identity.
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Skills
- Marketing Strategy
- Graphic Design
- Brand Marketing
- Event Organisation
- Brand Management
- Direct Marketing
- Digital Marketing
- Marketing
- Website Management
- Project Management