About me
I am a highly creative marketing professional with eight years’ experience across diverse industries, and in this time I have proven myself as a talented brand strategist, campaign manager and content creator.
Work history
Marketing ManagerRed Ant
- London, United KingdomFull Time
Red Ant's award-winning platforms, RetailOS® and ConciergeOS®, equip colleagues with the tools, content and insights they need to deliver exceptional customer experiences. As well as day-to-day management of the website, social media, advertising and events, my contributions to the long-term marketing strategy saw the Red Ant brand completely transformed with new websites and brand guidelines that reflect the quality of its market-leading technology.
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Marketing Manager - GrabOneNZME
- Auckland, New ZealandFull Time
GrabOne is one of New Zealand’s biggest e-commerce sites and the leading marketplace for deals on experiences, holidays and products. As Marketing Manager, I led the brand vision and delivered a marketing strategy that helped return the site to growth in 2018 despite an increasingly competitive market.
Key responsibilities and achievements:
- Planned and executed the marketing strategy to drive traffic, engagement and revenue and maximise ROI
- Managed ongoing campaign activity and devised tactical promotions as required
- Pushed creative boundaries while ensuring all marketing communications were on brand
- Developed B2B marketing communications to enable sales teams to effectively go to market
- Delivered marketing presentations to internal stakeholders and clients
- Briefed creative concepts and promotional opportunities to internal teams to create quality videos, articles and radio content
- Worked with third party providers to create new revenue streams and acquire new audiences
- Managed workflow, performance and development of Marketing Assistant
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Marketing Campaigns
- Marketing Communications
- Copywriting
- Brand Marketing
- Community Management
- Digital Marketing
- Email Marketing
Education
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Bachelor of BusinessAUT University
- Auckland, New Zealand
Double major in Marketing and Advertising