Work history
NPD ManagerCiaté London
London, United KingdomFull Time
Developing and managing a 2 year NPD calendar across all categories
Creating and managing the planning process/CPA for all new developments and product upgrades
Briefing design for primary and secondary packaging
Developing product fact sheets and education decks
Building and maintaining excellent relationships with suppliers and external partners
Developing new product concepts and reviewing positioning in the market to follow guidelines and consumer needs
Liaising with internal and external stakeholders to ensure cost feasibility on each project
Trend and competitor research to develop strategic insights
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Assistant Brand ManagerTotal Beauty Network
- Melbourne, AustraliaFull Time
Helped develop and manage the overall brand strategy for DB Cosmetics, Raww Superfood Beauty, and Colour by TBN across all channels and markets
Achieved consistent brand growth over three consecutive years in domestic and international markets (up to 54%)
Helped managed the annual marketing calendar and A&P budget
Briefed digital assets, EDM's, social and influencer content Coordinating product and model photo/video shoots
Managed brand partnerships and collaborations
Copywriting for brand websites, social, digital ads and promotions
Ensured consistent messaging and TOV across all brand channels NPD - including product concepting, briefing, and development Designing and briefing all brand collateral - including product packaging, POS, merchandising, product facts sheets, digital assets, sell-in materials, EDM's, blogs, website copy and social media content
Coordinating advertising campaigns across magazine and digital
Assisted with running consumer activations and launch events
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Skills
- NPD
- Brand Management
- Brand Marketing
- Marketing
- Marketing Branding
- Marketing Collateral
- Marketing Campaigns
- Marketing Strategy
- Marketing Design
- Market Research
- Market Analysis
- Briefing Creative
- Copywiting
- Email Campaign
- Email Copy
- Email Marketing
- Social Campaign
- Product Copy
- Product Copywriting
- Product Design
- Product Marketing