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Amarachi Felix O

Amarachi Felix O

Fashion DesignerLondon, United Kingdom
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Alice Cobert
Kayla Harris
Chelsea Dandoczi
Amarachi Felix O

Amarachi Felix O

Fashion DesignerLondon, United Kingdom
Professions
  • Fashion Designer
  • Creative Director
  • Brand Consultant
LevelMid Level
About me
Founding designer & Creative director of Amarachiamans a luxury women and menswear clothing brand. ‘Storyteller a form of communication’ is my motto for designing with a clear art direction as creating the unknown continues to leave room for grater narratives to be shared. A consistent goal of mine is to cross paths & work with amazing creative practitioners within the arts & entertainment industry individuals who shift culture.
PostsProjectsExperienceTeam
Projects
  • Seventh - End of Year Shoot
    Seventh - End of Year ShootWorked with Seventh on their end of year shoot, which combined a group of Seventh supporters gathered for this celebration of what the brand has become and continues to grow to be.
  • Seventh: Meet Sean Brown Collaborator
    Seventh: Meet Sean Brown CollaboratorI worked with Seventh on their first collaboration with Sean Brown as set assistant to the creative director Emmanuel Duru. The shoot was for the launch of the new V2 hoodie & bottoms named ‘pistachio’ by Mr Sean Brown himself.
  • Tolu Coker - Showstudio
    Tolu Coker - ShowstudioShowstudio presents ‘Bodies of Knowledge’ by designer & creative director Tolu Coker. I worked on set as the set assistant for the shoot located in the Showstudio London headquarters.
  • Amarachiamans Limited Edition Launches
    Amarachiamans Limited Edition LaunchesAmarachiamans is a British luxury women and menswear brand, emphasising expression & communication through the form of storytelling.
  • TOLU COKER ‘CHAVAH’ SS23
    TOLU COKER ‘CHAVAH’ SS23Worked with womenswear & menswear brand which specialised in creating story telling pieces for this past London fashion week SS23 collection ‘CHAVAH’.
  • TOLU COKER AW19 'JUVENILE CONSCIOUSNES'
    TOLU COKER AW19 'JUVENILE CONSCIOUSNES'Worked with contemporary unisex brand Tolu Coker for the AW19 'Juvenile Consciousnes' collection for London fashion week - Fashion Scout Merit Award.
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Work history
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    Founder Designer & Creative DirectorAmarachiamans
    London, United KingdomFull Time
    Amarachiamans is a British luxury women & menswear brand, founded by myself designer Amarachi Felix. Set up as a result of my skilled background in design, arts and entertainment. The brand stands to be a storyteller which acts as a form of communication through the construction of artistic clothing.
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    Studio assistantTolu coker
     - London, United KingdomFreelance
    Fashion designer Tolu Coker London fashion week SS23 collection Working with Womenswear & menswear brand which specialised in creating story telling pieces. Responsibilities: - Pattern cutting - Toiling - Machine garment construction - Creative direction assistant during the final shoot
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Skills
  • Fashion Design
  • Creative Art Direction
  • Styling Direction
  • Industrial Sewing
  • Graphic Design
  • Web Development
  • Adobe Creative Suite
  • Photography
  • Garment Construction
  • Social Media Marketing
Education
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    Bachelor of Arts (BA) Coventry University
     - Coventry, United Kingdom
    Coventry University Bachelor of Arts - BA, Fashion/Apparel Design Grade - 2:1st (2020) Adobe Premiere ACA: Film Editing & Communication Grade -1st (2017) Social Networking for Business Grade - 2:1st (2016)
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    College A levelsCity of London Academy Southwark
     - London, United Kingdom
    City Of London Academy Textiles Grade - A A* A level Photography Grade - B A level Business Studies Grade - B A level