Work history
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CRM&Loyalty Senior Marketing ExecutiveSpringfield, Tendam Global Retail
Madrid, SpainFull Time
• Report to International CRM &Loyalty Manager (solid line).
• International Loyalty Campaigns implementation and Business Intelligence for markets development.
• Acquisition Global Plan performance controlling of analyzing for revamp strategy implementation.
• Performance analyzing of specific products advertising strategy
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Communication, Advertising & Brand ManagerEuropcar B.V.
- Madrid, SpainFull Time
• Report to Marketing Manager in country (solid line).
• Report to Group Communication Director and Local General Manager (dotted line).
• Budget control, analysing and performance.
• Advertising and multiple media buying strategy investment.
• Brand building, positioning and multi-brand implementation.
• Products and Business Units marketing plans definition and implementation.
• Direct relationship with Product Managers team.
• Responsible for Communications, PR strategy and Crisis Management.
• Overseeing management of Communication, Design and Media agencies.
• Sponsor and events management, trade shows, conferences and sales meetings.
• Digital branding, Inbound Marketing and Social Media communications with influencers and ambassadors.
• Marketing Intelligence and buyer persona research.
• Customer centricity and experience development.
• Loyalty Program analytics and service level improvements.
• Responsible for partnerships, intermediaries and manufactures marketing plans on and offline.
• Deploy both Retail and Corporate segment strategy.
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Event Organisation
- Email Marketing
- Brand Management
- Communications
- Brand Strategy
Education
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Master in Digital Marketing and ecommerceEAE Business School
Madrid, Spain
Higher Education Program in Digital Marketing and Ecommerce
EAE’s Máster en Marketing Online y Comercio Electrónico (Master in Online Marketing and eCommerce) equips participants with specific techniques, tools and skills to succeed in the digital environment, including results analysis that guarantees the return on investment of the actions involved.
Based on an approach closely tied to project planning, the program covers all of the key aspects that enable participants to develop and implement successful strategies in terms of digital communications, relations and sales.
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Masters Degree Marketing Communication & AdvertisingUniversidad Pontificia Comillas
- Madrid, Spain
This official program offers specialist training to successfully lead a professional career in the field of marketing, communications and advertising as well as market research. Course trains students on how to carry out the preliminary analysis that any professional should do before drawing up the marketing, communication and advertising strategy and actions: understanding the consumer, the competition and the customers, in the context the company operates within, and the local and global challenges companies are facing.
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Awards
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Fundamentals Google AdWords CertificationGoogle Academy for Ads