Amber Fryer

Amber Fryer

Creative Digital DesignerLondon, United Kingdom
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Amber Fryer

Amber Fryer

Creative Digital DesignerLondon, United Kingdom
About me
I am a multi-disciplined, passionate and driven creative, offering a versatile but focussed skill set. My work has crossed over most disciplines from branding, print to three-dimensional design for signage and window displays, but more recently having a more digital focus - designing inspiring & engaging creative content for emails/newsletters, homepage to e-commerce & social media imagery. My experience has covered retail, fashion/life-style brands of all different sizes, in-house & in agency, I love being fully immersed in a brand, embodying their ethos and designing along side like-minded creatives that share the passion for inspiring people.
Projects credited in
  • Photography
    PhotographyFor smaller-scale projects, I’m often the one setting up studio lighting and getting behind the camera to film and take photos – whether it’s executing my own ideas or helping out other designers with theirs.  For this project, our team was creating a 5-second video encouraging people to sign into Amazon’s shopping app. We also needed a still image for a particular placement on Facebook and an animated gif, so I arranged a separate shoot and provided retouched selects.
Work history
    Freelance Graphic Designer
     - 
    Working as part of the graphics team, based in studio: - Communicating & designing for international luxury hospitality & retail clients. - Developing branding, leading digital & print concepts, through to final production & art-working.
    Creative Digital Designer
     - 
    Based in-house, reporting to the Marketing director & Ecommerce manager, my responsibilities include: - Digital design (e-commerce) - Email design (BAU, CRM, Social) - Homepage (website) design & updates - Marketing (digital) material - Navigation, affiliates, banners & sponsored posts - Social media design
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Skills
  • Fashion
  • Packaging
  • Branding
  • Print Design
  • Art Direction
  • Digital
  • Typography
  • Brand Identity
  • Retail Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    BA Hons) Graphic Design
     - 
Awards
    YCN
    Winner of the award presented by BEAR.