Amber Fryer

Creative Digital Designer

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  • LocationLondon, United Kingdom

About me

 

I am a multi-disciplined, passionate and driven creative, offering a versatile but focussed skill set. My work has crossed over most disciplines from branding, print to three-dimensional design for signage and window displays, but more recently having a more digital focus - designing inspiring & engaging creative content for emails/newsletters, homepage to e-commerce & social media imagery. My experience has covered retail, fashion/life-style brands of all different sizes, in-house & in agency, I love being fully immersed in a brand, embodying their ethos and designing along side like-minded creatives that share the passion for inspiring people.

Skills

 

  • Fashion
  • Packaging
  • Branding
  • Print Design
  • Art Direction
  • Digital
  • Typography
  • Brand Identity
  • Retail Design
  • Illustrator
  • Indesign
  • Photoshop

Work history

2016

Freelance Graphic Designer

Four IV

Mar 2016 - May 2016
  • Working as part of the graphics team, based in studio: - Communicating & designing for international luxury hospitality & retail clients. - Developing branding, leading digital & print concepts, through to final production & art-working.

2016

Creative Digital Designer

Hobbs

Nov 2015 - Feb 2016
  • Based in-house, reporting to the Marketing director & Ecommerce manager, my responsibilities include: - Digital design (e-commerce) - Email design (BAU, CRM, Social) - Homepage (website) design & updates - Marketing (digital) material - Navigation, affiliates, banners & sponsored posts - Social media design

2015

Creative Graphic Designer

JOY

Jul 2014 - Oct 2015
  • Based in-house, reporting to the Creative Director & Senior graphic designer, my responsibilities included: – Art directing – Event invitations – Digital design - Social media design - Email design – Direct mailers and postcards – In-store graphics, interiors and signage – Labelling and trims for in-house brands – Lookbooks – Large format graphics - Working with VM designing for window displays – Marketing campaigns and give-aways - Promotional design – Product & packaging design - Homeware, ceramics and much more. – Product branding – POS Along with being in direct contact with printers, suppliers and collaborating clients.

Education

2014

BA Hons) Graphic Design

University of Gloucestershire

Aug 2011 - Apr 2014

    Awards

    2014

    YCN

    YCN

    • Winner of the award presented by BEAR.