About me
To whom it may concern,
I have recently completed a MSc Management of Innovation course at Goldsmiths University and studying Consumer Behaviour as part of the course has provided me with a knowledge and understanding of the importance of consumer behaviour and how it can impact on a business and form a part of its marketing strategy.
For my final thesis, I used what I have learned to produce a project to encourage Londoners to have breakfast. I concentrated on the user experience to developed a prototype of an application where the user was able to order and pay for their breakfast through a website or smartphone app from a local restaurant near their workplace. When they arrive at the restaurant they can then collect their order straight away without the need to queue or wait for it to be prepared.
Branding and marketing were also covered extensively in the course and I was a part of the winning team in a competition to develop a marketing campaign for RE:NEW, a London-wide home energy efficiency retrofit programme. I have a passion for innovative thinking and researching new perspective to achieve more effective solutions.
I also love to travel and as a Taiwanese person I am able to travel to many countries without a visa. Having worked for two years and studied for one in the UK, I have gained even more interest to know different cultures by getting to know the people and understanding their different perspective
Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.
Your sincerely,
Yu-You Hsieh
Work history
Part-time Ambassador
London, United KingdomFreelance
• Promoting Kavalan whiskey in exhibitions, proving history and knowledge to potential wholesale and retail businesses.
• Translating and reporting the feedbacks for the colleagues from King Car company,Taiwan.
• Understanding the marketing strategy of UK area, developing the current branding opportunity.
Sales Assistant
- Sloane St, London, UKFull Time
• Luxury brand work experience delivering exceptional customer service. Excellent communication skill between clients and colleagues.
• In charge of scarves department, well-organized to deal with daily needs, good time management to deal with the high-pressure schedule.
• Providing the best sales experience and product knowledge to the clients, by following up after consuming products, absorbing the newest information to communicate to the customers.
• Achieved 90% of personal monthly targets showing ambition and drive to get results.
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Skills
- Project Management
- Consumer Behaviour
- Fashion Sales
Education
MSc Management of Innovation
- London, United Kingdom
• 1st place in a team competition to develop a marketing campaign for RE:NEW, a London-wide home energy efficiency retrofit programme.
• Modules: Project Management, Digital Research Methods, Innovation Case Studies, Leadership and Talent Management, Organisational Behaviour and Health, Consumer Behaviour, Psychology of Marketing and Advertising.

Drama, Applied Theatre
- Taiwan