"With a background managing ethical brands and partnerships, Amber is our expert when it comes to creating powerful campaigns that create positive impact. Amber is passionate about growing our innovation programme and working with businesses in the local community, as well as leading our Trailblazing Women platform" - Plus X Innovation Hubs.
Entrepreneurial thinking, positive and experienced marketing manager for brands. A successful brand and marketing lead on award-winning projects such as the UK’s first zero plastic solution (which was supported by Greenpeace, Glastonbury Festival and The Eden Project) and BTN BikeShare, the most successful bike share scheme outside of London and winner of the ‘Green Project of the year’ award.
Multi level experience including management and growth, budgets and ROI, brand collaborations, events and campaign strategy, sales, brand management and strategy, social media and paid social management, website positioning and creation, PR, content management, copywriting and legal.
A passion for creating good stuff, for good people. Get in touch: amber.mellowship@gmail.com.
Work history
L
L
Senior Brand ManagerLife Water UK
Brighton, United KingdomFull Time
Life Water is a challenger start up on a mission to change the face of bottled water, through unrivalled eco innovation. I am part of the small senior team at Life Water and I have been an integral part of the growth of the hugely successful ethical water brand over the last two years. I work closely with the founder to lead Life Water’s marketing strategy and all activations from idea generation to implementation. I also manage the production of general Life Water marketing output, content and campaigns. I work closely with the founder to consult and advise the Life Water brand as a whole, as well as being the copy-writer for the company. I am the brand and marketing lead, I also currently work on the marketing of the US sister company, RightWater and oversee the marketing of partner charity, drop4drop. I also manage the design and production of Life Water's, Brighton city BTN BikeShare scheme.
I am also Life Water's sponsorship and partnership manager, building relationships with key events, award ceremonies, festivals and TV shows (e.g. Glastonbury Festival, Bestival, The Great Escape, The Brit Awards, Mercury Prize, The Golf Open, Big Brother, Celebrity Big Brother, Adidas, London Fashion Week, TEDx Talks, ASOS, Teenage Cancer Trust and more).
Some of my responsibilities include: leading creative team briefings and developing strategy, managing and implementing a variety of international campaigns, digital and physical marketing, supporting high-profile clients, working closely and liaising with partners and media, working with in-house design team to create content, winning brand awards, daily management of social channels and influencer marketing, ensuring all web content and online activity is optimised, assisting with e-commerce, securing press coverage for new products, app development and new product design, regular recruitment for the brands and assisting with legal trademarking.
L
L
Digital & Brand ManagerLife Water UK
- Brighton, United KingdomFull Time
Lead on the development, delivery and evaluation of the digital aspect of the Life Water brand. Increased reach and engagement, planned and executed digital marketing campaigns. Engaged with the community, measured and reported performance of all digital marketing campaigns. Managed brand activation and worked with physical marketing at national events throughout the year. Managed a team of four digital and video content executives.
+ Show more
Skills
- Social Media Management
- Digital Marketing
- Copywriting
- Brand Strategy
- Content Creation
- Brand Partnerships
- Product Development
- Communications
- Event Management
- Influencer Marketing