About me
I am an ambitious and innovative copywriter and editor with a keen eye for detail on the hunt for a high-reaching agency or brand with whom I can create innovative ideas and compelling copy. At Liz Earle and The Body Shop International, I have created content for worldwide events across digital, email, online and in-store platforms. Whilst working towards my degree, I did a stint in the journalism industry as Features Editor for The Tab Birmingham as well as gaining experience with agencies such as McCann, WPP, Redwood London and Condé Nast Publications.
Projects
Work history
Copywriter
I manage all copy for essentials and colour collections, producing accurate content for both web, email and direct mail to strict and frequent deadlines for the UK, ROI and US. I also oversee all packaging copywriting and proofing, working with creative and brand teams to produce and edit copy, ensuring it meets premium standards before final sign off. Other responsibilities include working closely with the social media team to plan, manage and proof all content for high profile campaigns across Facebook, Twitter, Instagram and Pinterest.
CopywriterThe Body Shop
-
I wrote all online entries for products and website pages, creating striking SEO-optimised copy for a diverse online audience. I also wrote copy for in-store events, leaflets and editorial-style email campaigns to engage with new and existing customers while implementing an innovative and dynamic marketing strategy. Working with the legal team to ensure that copy strictly adhered to ASA guidelines, I edited and reviewed content sent from the buying teams and external sources to make sure it was ‘on brand’ and reflected the brand tone of voice.
+ Show more
Skills
- Advertising
- Digital Media
- Copywriting
- Editing
- Lifestyle
- Direct Marketing
- Creative
- Email Marketing
- Social Media Marketing
- Features
- Proofreading
- Web Content
- Communications
- Office
- Content and Media Writing
Education
BA English Literature
-
BA English Literature - 2:1