About me

An experienced copywriter adept at developing pack copy and product content in different tones of voice and for different purposes. Retail clients include Fortnum & Mason, Marks and Spencer, John Lewis, Carluccio’s, Tesco and Sainsbury’s. Brands include Disney, Trivial Pursuit, Monopoly, Sylvanian Families, The Gruffalo, Mr Men, Plasticine, Etch-A-Sketch, Hello Kitty, Ben 10, Thomas & Friends and The Simpsons.

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Work history

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Product Copy & Content DeveloperProfessor Puzzle
Sep 2019Twickenham, United KingdomFreelance
After completing a 6-month freelance contract with Professor Puzzle, Ambreen joined the company on a permanent basis. Key responsibilities include: Create an archive of categorised bank of trivia for fast, accurate and efficient multi-use purpose Write clear, engaging pack and product copy in an appropriate tone of voice for own brand and retailer specific products, e.g. M&S, Sainsbury’s, Menkind, TJ Maxx etc. Create content and gameplay for quizzes, puzzles and games for US & UK markets Work closely with the product development team, brainstorm NPD and develop ideas from initial concept to fully-formed, market-ready product Proofread pack and product artwork to ensure it is 100% accurate prior to production Check and approve artwork and product at pre-mass and pre-ship stages Research information and write new trivia questions and answers Ensure factual accuracy of all trivia questions and answers
Senior Product DeveloperTalking Tables
Apr 2010 - May 2017London, United KingdomFull Time
Developing Trivia & Games for high street retailers and licenses from concept to production Licenses include: The Gruffalo, Mr Men, Come Dine With Me, Flower Fairies and others Retailers include: M&S, John Lewis, Lakeland, TWC, F&M, Carluccio's, Tesco etc. Brainstorming and presenting new product ideas Developing concepts: costs, design, packaging, copy Liaising with Far East factories on quotes, ensuring products are profitable Briefing designers on graphics and Far East on product/packaging Managing artwork delivery/proof approvals/product specs Developing and managing content archive and database Assisting with photo-shoots and trade shows Management duties for one direct report

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Skills

• Copwriting
• Proofreading
• Brainstorming
• Art Direction
• Editing Copy
• Design Direction
• Photo Assisting
• Artwork Management
• Concept Creating
• Client Liaison

Education

Bachelor of Arts (BA) University for the Creative Arts
Sep 1992 - Sep 1995Farnham, United Kingdom
Media Studies