About me
Detail-oriented marketer with a strong background in managing and executing advertising and marketing strategies. Proven track record of creating plans that provide stability and growth to brands, while being effective and uncommon and developing and executing strategies to maximize sales and profits. I have a very versatile multidisciplinary profile that allows me to perform several marketing functions. Considered a valuable asset to any team.
Projects
- MALE FANTASY (launching strategy)I coordinated the complete strategic planning of The Bitten Elephant, a subsidiary company of BALA DI GALA. The Bitten Elephant had an increase of 144% in its sales after the first month of re-launching, thanks to the influencer marketing strategy that we implemented, and I directed.
Work history
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Media Content Buyer and Affiliate RecruiterSkindion
Florence, Italy
Influencer Management. Closed 135 collaborations with influencers, resulting in approximately 200 media videos produced.
Social Media Strategy. Played a key role in increasing the Instagram community achieving an impressive growth rate of 209%.
Content marketing. Developed and implemented an influencer outreach strategy, resulting in an average engagement rate of 8% on UGC-generated content.
Freelance Digital Project ManagerAurela 18k
Leon, Guanajuato, MexicoFreelance
In my experience as a freelancer, I helped brands identify key obstacles. Tailoring strategic plans to their specific needs and goals, I guided and supported clients through consulting sessions, ensuring seamless plan execution. Utilizing my expertise, I developed impactful KPIs and metrics to evaluate business results. My accomplishments demonstrate effective leadership, smart thinking, and a track record and project management.
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Skills
- Project Management
- Strategic Marketing
- Marketing Analytics
- Social Media Management
- Social Media Marketing
- Fashion E-commerce
- Digital Advertising
- Campaign Activation
- E-commerce Strategy
- Strategic Planning
Education
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Business Studies and Marketing Degree, BA (Hons) – 2:2Instituto Tecnológico y de Estudios Superiores de Monterrey
Leon, Guanajuato, Mexico
The objective of the B.A. in Marketing program is to prepare professionals capable of identifying and analyzing the needs of consumers to develop national and international commercial strategies, in an ethical, honest way and respectful of the rights of other companies, in addition to committing to the sustainable development of products and services within your community.
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Fashion Business and CommunicationIstituto Lorenzo de' Medici
- Florence, Italy
The Program focuses on the dynamics of retail buying, market strategy, brand identification and management, while also analyzing brand positioning.