Amelia Saffron Ward

Amelia Saffron Ward

Illustrator & Graphic DesignerLondon, United Kingdom
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Amelia Saffron Ward

Amelia Saffron Ward

Illustrator & Graphic DesignerLondon, United Kingdom
About me
I’m a pink-hair illustrator and designer from London, with a First in BA Hons Illustration & Visual media from UAL. I have 4+ years of industry and freelance experience in print, digital and product design. Inspired by the natural world, cartoons, space and food, I enjoy creating pieces around these topics, and combine them with my love for colour - sometimes with a splash of puns. When I’m not designing, I’m probably wandering around a museum / botanical garden, or perhaps bothering one of the neighbours’ cats - there’s 10 of them! If you’re looking for a designer, then get in touch!
Work history
    Thornback & Peel logo
    Thornback & Peel logo
    Graphic DesignerThornback & Peel
    London, United KingdomFull Time
    A key part of my role was creating marketing emails and managing the marketing plan, alongside the directors. This involved building and scheduling emails in Mailchimp with HTML and using segmented databases and A/B testing to increase conversions. Through my effective plan I generated £70k sales through emails alone, between April 2019 - April 2020, a 24% increase on the year before. I created artwork and re-worked existing artwork for product, print, packaging and digital design, which involved working directly with licensing partners through the design process, offering my expertise, managing deadlines, and maintaining records for each project. Additionally, part of my role was creating photoshoot themes in line with the new designs, and assisting with preparations, organising props and onsite styling and assistance, including modelling. I also maintained the Thornback & Peel image bank, reviewing photos, making colour adjustments and image manipulations to RAW images where required, including producing edits for web, press and wholesale image requests and processing press image requests and product loans in a timely manner.
    Lemon Head Prints logo
    Lemon Head Prints logo
    Print DesignerLemon Head Prints
    London, United KingdomFreelance
    Freelance Print Designer for Lemon Head Prints LTD. Creating a variety of digital repeat prints in my personal handwriting for textile designs.
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Skills
  • Print Design
  • Drawing
  • Illustration
  • Illustrator
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Email Design
  • Ecommerce
  • Content Creation
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Illustration Visual Media, First Class HonoursUniversity of The Arts London (UAL)
    London, United Kingdom