About me
A highly motivated and enthusiastic marketing professional with a strong academic background and experience specialising in the retail industry. I possess a proven ability to handle complex tasks and thrive in fast-paced environments. Whether collaborating with a team or working independently, I am confident in my ability to deliver results efficiently. My passion for marketing combined with my exceptional communication and analytical skills make me a valuable asset in driving successful marketing strategies.
Work history
Senior Influencer Brand Marketing Associate/Senior Partnerships AssociateAstrid & Miyu
London, United KingdomFull Time
Oversee all partnerships for Astrid & Miyu including brand and influencer collaborations, ensuring they share similar values and goals to allow us to maximise our brand exposure and gain new potential customers.
• Managing the Brand Marketing Associate who supports with brand and influencer partnerships.
• Utilised 360 brand marketing mix (influencers, celebrities, PR, events, brand partners) to drive awareness and commercial success in
Astrid & Miyu’s 15 standalone stores and 3 concessions. With the opening of our new Edinburgh store, we were able to see huge
commercial success when we visited in March 2023 across two days, where sales increased +91% vs forecast.
• Created and managed the launch of our influencer ambassador programme via shopify collabs resulting in the sign up of over 315
onboarded micro-macro influencers.
• Collaborated with Marketing Director to develop and execute comprehensive 2-year global marketing strategies.
• Supporting the Senior Brand Marketing manager with management of Astrid & Miyu’s Podcast – relaunching this summer.
Influencer Brand Marketing AssociateAstrid & Miyu
- London, United KingdomFull Time
• Instrumental in driving the growth of our global influencer network, ensuring that A&M products are seen on a huge range of influencers and increasing our overall brand awareness.
• Responsible for all paid influencer partnerships from research to campaign execution and completion with full ownership of negotiations, drawing up contracts and content brief creations.
• Supervised the two global influencer marketing assistants in day-to-day activities as well as setting UK & IRE based KPIs for gifted influencer collaborations, store appointments.
• Collaborated with 20 of our best performing influencers with an estimated reach of 8.5 million followers to push the second launch of our sell out 12-day advent calendar along with launching our 24-day advent calendar. Our best performing influencer, Lorna Luxe hosted a giveaway competition where we received 62,500 entries, gained 23,000 followers, and received 1.8 million impressions.
• Creating and maintaining strong relationships with influencers, brand partners and press acting as a key ambassador for the brand at events such as Astrid & Miyu’s 10 Year Birthday event and our annual cyberweek dinner.
• Responsible for working closely with marketing, retail, and product teams setting up influencer & customer store events to celebrate the launches of new stores in London and our first regional store in Leeds and reporting on the success.
• Hosted our first ‘influencer staycation’ in partnership with Rudding Park Hotel, Harrogate where we held an influencer-led community two-day shoot on location, highlighting the relationships and personalities of our community and sentiment behind gift giving.
• Assist in planning & execution of London based PR stunts such as the ‘A&M Creperie’ in Duke of York Square, December 2021 and ‘A&M Flower Stand’ in Coals Drop Yard, March 2022 to increase brand awareness and to celebrate the opening of our store in that certain area.
• Managing the influencer marketing budget.
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Skills
- Communication
- Public Speaking
- Analytic Skills
- Teamworking
- Negotiation
- Budget Negotiation
- Time Management
Education
U
U
Bachelor of Arts (BA) University of the West of England
- Bristol, United Kingdom
1st Class Honours