Ami Matthews

Ami Matthews

Creative Services ExecutiveLondon, United Kingdom
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Ami Matthews

Ami Matthews

Creative Services ExecutiveLondon, United Kingdom
About me
A creatively minded marketing professional with proven success implementing both international and UK marketing, PR, online and social campaigns. Over 4 years’ experience in film and television marketing, experienced in digital content strategising and implementation, copywriting and creating engaging content for a targeted audience, through print and online media. Has both agency and in house experience, working across campaigns for major film titles and organisations. Enjoys staying up-to-date with latest trends in digital, social, film and technology.
Work history
    Warner Bros. logo
    Warner Bros. logo
    Creative Services ExecutiveWarner Bros.
    London, United KingdomFull Time
    • Leads creative campaign management from conception, through to completion (£1m-£5m Box Office). • Assists the Creative Services Managers in the management and implementation of large scale integrated Theatrical and Home Entertainment marketing campaigns across UK and Ireland. • Works on several campaigns and projects simultaneously, in a rapidly changing environment. • Provides cross-divisional support to the UK and Ireland Creative Services team. • Works closely with agency partners and in-house design resource from initial briefing, through to delivery across AV, OOH, press, digital, social and POS making sure all materials are supplied on time, on budget and within legal parameters. • Supports the on-boarding of Clients (assets, approvals and process) into Creative Services under the direction of Exec. Director Creative Services. • Supports Consumer Products requests. • Drives catalogue packaging innovation. • Manages the briefing and creation of assets to support B2B. • Champions asset management systems to ensure all information is shared in a professional, correct and timely manner to Warner Bros’ agencies and media partners. • Manages effective agency relationships with print vendors. • Drives collaboration with the internal Publicity team, managing all creative requests for events including premieres, junkets and experiential activity. • Works with Trade Marketing (Exhibition) to support Warner Bros’ exhibitor’s creative requirements. • Manages Home Entertainment creative approvals via International Creative Services and legal where appropriate. • Builds relationships across the wider business, acting as an ambassador for the Creative team. • Facilitates the management of POS distribution across New Release, Catalogue and TV franchises. • Works closely with the relevant stakeholders both internally and externally to ensure delivery within budget and in a timely manner. • Completes regular admin approvals and ad hoc requests to support the team.
    M
    M
    Global Marketing and PR CoordinatorMPC Film
     - London, United KingdomFull Time
    • Devised and delivered press and marketing strategies for major film studios including; Disney, Warner Bros. Entertainment, Sony Pictures Entertainment, 20th Century Fox, Universal and Paramount. • Produced press releases, statements and articles for a variety of online and offline publications on the talent and technology behind the images. • Organised speakers for events and conferences. • Managed MPC Film’s social media presence, including Instagram, Facebook, Twitter and LinkedIn. • Wrote copy for a variety of content, including social media, short news stories and company updates. • Cut and edited clips using Adobe Premiere Pro. • Devised an internal and external newsletter using both MailChimp and WordPress. • Nurtured excellent relationships with global on and offline mainstream and trade press. • Liaised with internal communications to deliver updates to the company. • Oversaw creation of marketing assets (stills, VFX breakdowns, showreels and filmed interviews). • Assisted with the creation and updating of the company website, ensuring assets were correctly branded and basic SEO had been carried out. • Assisted creation of submissions for awards including Academy, BAFTA, VES, Annie and HPA. • Created PR and social campaign reports to update business stakeholders on results. • Worked with company spokespeople to ensure all interviews and event presentations were on brand.
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Skills
  • Marketing
  • Marketing Strategy
  • Social Media
  • Social Media Management
  • Digital Copywriting
  • Competitor Research
  • Photography
  • Client Facing
  • Time Management
  • Project Management
Education
    F
    F
    Film Distribution – Connecting Films with AudiencesFilm Distributors'​ Association
     - London, United Kingdom
    General Assembly logo
    General Assembly logo
    Intro to CodingGeneral Assembly
     - London, United Kingdom
    Takeaways: • Basics of the internet and how webpages work • Syntax of HTML and CSS • How to modify the code of existing websites • Techniques to use at-home when stuck on code
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