Ami Matthews

Ami Matthews

Creative Services ExecutiveLondon, United Kingdom
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Ami Matthews

Ami Matthews

Creative Services ExecutiveLondon, United Kingdom
About me
I’m a creatively minded marketing professional, with over 6 years experience managing both international and nationwide marketing, PR and social campaigns for both film and TV content. I have worked across films released theatrically, digitally and physically and enjoy overseeing the creation of engaging content for a targeted audience, through print and digital media.
Work history
    Warner Bros. logo
    Warner Bros. logo
    Creative Services ExecutiveWarner Bros.
    London, United KingdomFull Time
    • Leads creative campaign management from conception, through to completion. • Works alongside the Creative Services Managers in the management and implementation of large scale integrated Theatrical and Home Entertainment marketing campaigns across UK and Ireland. • Works closely with agency partners and in-house design resource from initial briefing, through to delivery, across AV, OOH, press, publicity, digital, social and POS, making sure all materials are supplied on time, on budget and within legal parameters. • Manages the briefing and creation of assets to support B2B and champions asset management systems. • Manages effective agency relationships with print vendors. • Oversees all internal Publicity creative requests for events, including premieres, junkets and experiential activity. • Works with Trade Marketing (Exhibition) to support Warner Bros’ exhibitor’s creative requirements. • Manages Home Entertainment creative approvals via International Creative Services and legal. • Facilitates the management of POS distribution across New Release, Catalogue and TV franchises. • Works closely with the relevant stakeholders both internally and externally to ensure delivery within budget and in a timely manner. • Supports Consumer Products requests, including overseeing the creation of assets for the WB UK Shop. • Assists with the training of multiple interns. • Drives catalogue packaging innovation.
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    Global Marketing and PR CoordinatorMPC Film
     - London, United KingdomFull Time
    · Devised and delivered press and marketing strategies for major film studios including; Disney, Warner Bros. Entertainment, Sony Pictures Entertainment, 20th Century Fox, Universal and Paramount. · Produced press releases, statements and articles for a variety of online and offline publications on the talent and technology behind the images. · Managed MPC Film’s organic social media presence, including Instagram, Facebook, Twitter and LinkedIn. · Wrote copy for a variety of content, including social media, short news stories and company updates. · Oversaw the creation of marketing assets including stills, VFX breakdowns, showreels and filmed interviews. · Arranged talks for trade events and conferences, working closely with the organisers and with the speakers on their presentations. · Worked with company spokespeople to ensure all interviews and event presentations were on brand. · Devised an internal and external newsletter using both MailChimp and WordPress. · Created the submissions for awards including the Academy, BAFTA, VES, Annie and HPA. · Nurtured excellent relationships with global on and offline mainstream and trade press. · Assisted with the creation and updating of the company website, ensuring assets were correctly branded and SEO had been carried out. · Created PR and social campaign reports to update business stakeholders on results. · Liaised with internal communications to deliver updates to the company. · Cut and edited clips using Adobe Premiere Pro.
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Skills
  • Marketing
  • Marketing Strategy
  • Social Media
  • Social Media Management
  • Digital Copywriting
  • Competitor Research
  • Photography
  • Client Facing
  • Time Management
  • Project Management
Education
    Coursera logo
    Coursera logo
    Introduction to English Common LawCoursera
     - London, United Kingdom
    https://www.coursera.org/account/accomplishments/verify/24H22RQ297KV
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    Film Distribution – Connecting Films with AudiencesFilm Distributors'​ Association
     - London, United Kingdom
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