About me

A recent Graduate with a BA (HONS) in Cordwainer’s Fashion Bags and Accessories: Product Design and Innovation at London College of Fashion. Senior Art director and Co-Founder of Redefining Concepts full-service Production & Talent Agency My aim is to promote diversity within the industry through my online presence. I am a campaign model and digital content creator with fashion design skills. I have been featured in brand campaigns such as Adidas, Snapchat, Superdry and VOGUE.

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Projects

• 4

  Feature on ASOSExcited to of had the opportunity to work with ASOS.com as a model for their modest collection. Grateful to be part of the representation of Hijabi women in mainstream fashion. #asos #model https://modestish.com/aminah-asos/
• 3

  Feature in Modest champion editorialFeatured in a champion sports campaign to celebrate modest fashion. An 60 seconds editorial which was featured in champion stores.
• 3

  Project collaboration with Refinery 29Last year I had a great opportunity to help direct and feature in Refinery29, Inc. article post - focusing on the “portraits challenging the image of Muslim women during Ramadan” - in collaboration with my team’s online platform REDEFINING CONCEPTS & Nadia Correia #featured #post #articles Check it out! - https://lnkd.in/gC4rKBH

Projects credited in

• 6

  Aminah for Bame AgencyModelling portfolio for Bame Agency, location scouting, art direction and photography by me.
• 12

  Aminah for Nike Air Max DawnFor the new release of the Nike Air Max Dawn, we captured Aminah Ali who represents the London hijabi lifestyle. Photography: Me Model: Aminah Ali Agency: Modest Vision Client: Nike
• 2

  RetroFilm inspired photography at Canary Wharf basketball court. Photo walk with Redefining Concepts Model- Aminah

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Work history

E-commerce ModelASOS
Feb 2021London, United KingdomFreelance
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Fashion ModelBame model agency
Apr 2020London, United KingdomFreelance

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Skills

• Modelling
• Marketing Branding
• Marketing Communications
• Marketing Planning
• Marketing Research
• B2B Marketing
• Fashion Accessories
• Fashion Branding
• Fashion Campaigns
• Event Curation
• Creative Advertising
• Creative Agency
• Creative Campaigns
• Creative Content
• Influencer Marketing

Education

Bachelor of Arts (BA) London College of Fashion, UAL
Sep 2017 - Jun 2020London, United Kingdom
Graduated with a 2:1 in BA (Hons) Cordwainers Fashion Bags and Accessories: Product Design and Innovation
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A LevelsValentines High School
Sep 2014 - May 2016London, United Kingdom
Studied Psychology, Product design and Government and Politics

Awards

Fashion Design Short courseCentral Saint Martins (UAL)