About me
Amit and Naroop have achieved a great deal in a very short time. In the first stage of their career they took the world of urban music by storm. They are the photographers (and often video directors) of choice for many of the genre’s biggest stars and their client list includes Wretch 32, Tinie Tempah, Tinchy Stryder and Alexandra Burke.
They are West London boys, brought together on a shoot for a mutual friend, a musician, Amit as photographer, Naroop as art director. The shoot was a big success, exceeding all expectations, and they realised they shared a very special creative chemistry. The partnership was born.
Now they have broadened their horizons. They are still passionate about music but their work has expanded to embrace advertising and publishing as well as actors, comedians and sportsmen, all interpreted with their characteristic passion and intense visual style.
Their personal work is currently focused on Singh, a series of portraits of Sikh men that celebrate the Sikh look of turban and beard. Singh has already featured in the Creative Review and Amit and Naroop plan to exhibit it in London later in the year. Their other projects examine the Olympic legacy for kids in Newham, document a Sikh festival in West London and focus on the grass roots of boxing.
Projects
- Singh at Leo Burnett LondonAmit and Naroop launched The Singh Project in Autumn 2014 and it immediately caught the attention of the public and the press. It was covered by BBC World News, The Huffington Post, The Guardian and The Hindustani Times to name but a few. It is part of a wider change that is taking place in the way Sikhs are being perceived as Lauren Cochrane commented in The Guardian. ‘Including a sword-wielding man in his sixties, a smiling boy, a polo player and finger-clicking magician, the male Sikh subjects of The Singh Project are wildly different but they are also united by the signifiers of the religion – the turban. Photographers Amit and Naroop’s exhibition at the Framers Gallery also shows how the look now has a place on fashion’s radar. Dapper young Sikh men in sharp suits are now a mainstay of mainstream street style blogs and Sikh jewellery designer Waris Ahluwalia something of a figurehead starring in Gap adverts and Wes Anderson films. Sikhs themselves are behind the shift. Along with Amit and Naroop, Pardeep Bahra, the 23-year-old fashion blogger – and Sikh – set up Singh Street Style in 2013, describing himself as the “Sikh sartorialist”. He has since scored himself nearly 35,000 followers on Instagram, modelling gigs with Adidas and Samsung and a line of sweatshirts with a cartoon Sikh character. Amit and Naroop have his seal of approval. “They have done an amazing job bringing out a sense of mystique, magic and beauty in their subjects,” says Bahra. “Coming from a similar line of work I feel this is an excellent way to not only celebrate the image of a Sikh, but to normalise the image of a turban and beard through the eyes of the west.” Normalised perhaps. Fashionable? Definitely.’
- DynamoAmit & Naroop took a break from the Singh Project recently to shoot magician Dynamo, creating the promotional images for his last television series, Dynamo: Magician Impossible 4. Earlier this year Dynamo announced his intention to end his television show to focus more on live performances. He spoke to RadioTimes in September, saying; “it feels right to stop now. There have been so many amazing TV shows that I think could have finished a bit earlier and kept the mystique…So as much as I’d love to keep making more episodes and keep it going on forever, I want to leave people wanting more.”
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Projects credited in
- Amit & Naroop Shoot olympic GymnastsContinuing on with their ’Strong Women’ series, Amit and Naroop recently shot gymnasts at Heathrow Gymnastics Club. Featuring Olympic gymnast, Danusia Francis, Amit and Naroop aimed to capture the duality of gymnastics with their lighting. Bright and beautiful while performing, yet behind the scenes, the practice required is gruelling and relentless, reflected by the darker exterior.
Skills
- Art Direction
- Art Photography
- Commercial Photography
- Photojournalism
- Editorial