My name is Abi and I love working on products with people smarter than me. Trained as a designer, I have ventured through the worlds of television, branding, content and product focusing on ecommerce.
Two things never failed me in delivering results in all these areas: being customer-obsessed and continuously solving problems.
Work history
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Senior Director of ProductSwell Commerce
- San Francisco, United StatesFull Time
Lead product at Swell, the future-proof ecommerce platform that helps you build, sell, and scale your way.
- Set strategy and roadmap for cutting-edge headless ecommerce platform
- Managed multiple product fronts and priorities by establishing clear and measurable goals
- Drove product development with a team of world-class product managers, engineers and designers
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Head of Content (Product)Ubbu code literacy
- Lisbon, PortugalFull Time
Headed a content design team that is creating lessons for a computer science and programming curriculum capable of shaping young minds into logical thinkers, problem solvers and skilful conscious citizens.
- Creative direction, project and line management of three teams (art, copywriting, pedagogical) in order to deliver engaging lessons, with animation, games and interactive content, in 4 languages.
- Ownership of content and pedagogical vision for product, defining pillars and goals for content strategy, development and feature priorization.
- Designed new processes and internal product tools from CMS to translation systems that optimized 3x the content team’s output.
- Designed novel types of content, from lean MVPs to scaling ideas to full content catalogue, that increased user’s engagement by 2x.
- Content development leadership that 3x amount of content available for students in 3 years that led to a growth of 6x number of students.
- Kicked-off content strategy marketing for B2C market that led to product diversification/expansion of target audience.
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Skills
- Product Strategy
- Agile Methodologies
- Design Thinking
- Line Management
- Product
- Leadership