Amy Attenborrow

Live Events CoordinatorLondon, United Kingdom
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Amy Attenborrow

Live Events CoordinatorLondon, United Kingdom
About me
Amy is a passionate and enthusiastic events professional, with a working knowledge of the entertainment industry. During her current role at Mattel, Amy has proven her organisational qualities to the benefit of the EMEA region by managing a range of commercially successful Live Events projects, bringing much-loved brands to life for 300,000+ people annually and by collaborating with both colleagues and external agencies internationally. Amy is now seeking a new position to utilise her passion for film alongside her organisation, communication and problem-solving skills in order to progress her events career further.
Projects
  • Fireman Sam Live!Musical stage shows in Europe featuring Fireman Sam costume characters. This project involved full brand approval of show assets such as script, music and marketing and liaising with external partners.
  • Day Out With ThomasDay Out With Thomas is a live event experience at heritage railways across the UK, featuring a Thomas-replica steam engine, The Fat Controller live performer and many other themed activities. Coordinating the whole event programme included managing multiple event partners, monitoring ticket sales and ROI and organising branded event kits and promotional materials.
Work history
    Live Events CoordinatorMattel Inc
    London, United KingdomFull Time
    • Owning multiple key projects producing well-known children’s brands in a live space across the EMEA region for over 300,000+ fans annually, ensuring that each venture is both commercially successful and provides a quality brand experience • Projects include 5 x stage and stunt shows, 4 x fixed attractions, 15 x touring live events and 10 x entertainment agencies throughout Europe with responsibilities involving daily management of licensees, analysing ticket sales and ROI, and overseeing brand usage and asset requests • Managing the EMEA budget by working closely with the finance department, ordering event kit materials for partners, finding cost-saving solutions and recommending local marketing spend allocation • Collaborating with departments across Mattel such as toy, consumer products, content distribution, legal, finance and marketing internationally to ensure that business priorities are supported at all times • Liaising with corporate lawyers and licensees in order to manage the contract process including negotiating agreement terms, inputting details into the rights management system and proofreading contracts • Team administrative duties including raising purchase orders, booking travel, and arranging meetings and conference calls across multiple time zones
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    Social Media & Email CoordinatorMinistry of defence
    London, United KingdomFull Time
    ? Coordination of SaBRE and Defence Relationship Management social media channels (Facebook, Twitter, LinkedIn, YouTube), single-handedly building the social media presence from conception to 300+ followers ? Conducting detailed competitor research to aid writing a social media strategy and content calendar ? Management of email marketing campaigns to 50,000+ business executives including writing content, building campaigns in Dotmailer and creating address books using Salesforce ? Developing relationships with colleagues, departments and agencies via phone, email and face to face ? Live-tweeting during events including conferences, employer events and Armed Forces Week ? Events assistance including managing email invites and admin support for high profile events as well as taking an active role in events working groups ? General administration duties including answering phone calls, proofreading emails and organising meetings
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Skills
  • Digital Media
  • Events
  • Marketing PR
  • Administration
  • Data Entry
  • Email Handling
  • Project Management
  • Reception
  • Social Media Marketing
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Communication
  • Organisation
  • Negotiation
  • Budget Allocation
  • Supplier Management
  • Time Management
Education
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    Marketing, Design and Communication BA (honsNottingham Trent University
     - Nottingham, United Kingdom
    Created and taught by experienced marketers, this 4-year degree course with a 1-year industrial placement looked at a range of topics and processes identified as crucial for a career in marketing
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    Media Studies, Art and Design, English LanguageThe sixth form college, Solihull
     - Solihull, United Kingdom
    A Levels
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