Amy is a passionate and enthusiastic events professional, with a working knowledge of the entertainment industry. During her current role at Mattel, Amy has proven her organisational qualities to the benefit of the EMEA region by managing a range of commercially successful Live Events projects, bringing much-loved brands to life for 300,000+ people annually and by collaborating with both colleagues and external agencies internationally. Amy is now seeking a new position to utilise her passion for film alongside her organisation, communication and problem-solving skills in order to progress her events career further.
• Owning multiple key projects producing well-known children’s brands in a live space across the EMEA region for over 300,000+ fans annually, ensuring that each venture is both commercially successful and provides a quality brand experience • Projects include 5 x stage and stunt shows, 4 x fixed attractions, 15 x touring live events and 10 x entertainment agencies throughout Europe with responsibilities involving daily management of licensees, analysing ticket sales and ROI, and overseeing brand usage and asset requests • Managing the EMEA budget by working closely with the finance department, ordering event kit materials for partners, finding cost-saving solutions and recommending local marketing spend allocation • Collaborating with departments across Mattel such as toy, consumer products, content distribution, legal, finance and marketing internationally to ensure that business priorities are supported at all times • Liaising with corporate lawyers and licensees in order to manage the contract process including negotiating agreement terms, inputting details into the rights management system and proofreading contracts • Team administrative duties including raising purchase orders, booking travel, and arranging meetings and conference calls across multiple time zones
? Coordination of SaBRE and Defence Relationship Management social media channels (Facebook, Twitter, LinkedIn, YouTube), single-handedly building the social media presence from conception to 300+ followers ? Conducting detailed competitor research to aid writing a social media strategy and content calendar ? Management of email marketing campaigns to 50,000+ business executives including writing content, building campaigns in Dotmailer and creating address books using Salesforce ? Developing relationships with colleagues, departments and agencies via phone, email and face to face ? Live-tweeting during events including conferences, employer events and Armed Forces Week ? Events assistance including managing email invites and admin support for high profile events as well as taking an active role in events working groups ? General administration duties including answering phone calls, proofreading emails and organising meetings
? Temporary reception and admin roles via Randstad involving greeting visitors, answering and transferring phone calls, managing meeting room bookings, data entry and printing housing plans ? New systems and skills were developed quickly and extra administration help provided as required
? Marketing Executive role during a 1-year placement encompassing a range of marketing activities ? Responsibilities during this time: solely managing Villarenters’ social media presence of 3,000+ followers, building and sending marketing emails through Cheetahmail to 100,000+ customers, overseeing national press advert design and running a Facebook competition with relevant press, email and social media promotion ? Social Media Executive role conducted on a freelance basis alongside final-year university studies for continued management of the social media presence. Tasks included posting on the channels, responding to customer queries, monitoring competitor sites and analysis of each post’s success for future content planning
? Quick adaption between tills, collection, customer services, jewellery, picking and cash office departments ? Dealing with large amounts of money whilst working in the cash office ? Achieving 100% mystery shop in December 2010 ? Involvement in all seasonal catalogue launches
Created and taught by experienced marketers, this 4-year degree course with a 1-year industrial placement looked at a range of topics and processes identified as crucial for a career in marketing