I’m a creative-editor hybrid and currently the editorial lead for a travel brand. With eight years’ experience across print and digital, I've become an expert at leading creative teams, producing powerful 360° editorial and working collaboratively to challenge an audience’s perception.
Throughout my career, I've worked on everything from magazine launches to mega digital campaigns, influencer collaborations to video projects.
Projects
- Creating Jennis Fitness' new perimenopause pillarThe challenge here was to develop a new pillar of multi-channel perimenopause content. As contributing editor, together with the chief content officer, I developed the strategy and content plan for their new perimenopause editorial. This involved collaborating with dieticians, strength, fitness and breathwork experts. I created both articles and audio to ensure content is digestible and engaging.
- Driving Kry's medical information and health editorialI developed the vision and strategy for Kry's B2C health and medical content, focusing on organic growth. During my time as content lead, we've created taboo-busting health and lifestyle articles, created hubs for high-quality and personalised women's health content, and medical topic hubs so users can access health information easily and feel empowered to take the next best step with their health.
- Leading Contiki's community-driven travel editorialAs Contiki's travel editor I led on growing digital magazine, six-two's digital audience. This involved partnering with global charities like Movember, collectives like GirlGaze and a diverse set of amazing influencers to tell the travel and identity stories that matter. I achieved 80% YoY audience growth in my first year.
Work history
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Content ConsultantAmy Bonifas Writes
London, United KingdomFreelance
I'm a cross-platform content writer and editor based between Buckinghamshire and London. I've spent the last 10 years creating content across print and digital, for brands like Vitality, Livi, Contiki, MyTutor, Happy Place, Gymshark, Jennis and Sainsbury's.
I'm great at helping brands and titles cut through the noise and make a difference – from changing the conversation on perimenopause to inspiring audiences to make small positive changes for good. I cover all aspects of lifestyle but I mainly specialise in women's health, wellbeing, finance, fitness and travel.
Whether you need someone to lead your content strategy, produce sparkling copy or support your mega digital campaign, I can help.
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Global Content LeadKry / Livi
- London, United KingdomFull Time
Growing and evolving Kry / Livi’s editorial content across owned platforms and channels. Developing the strategy and vision for 2021.
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Skills
- Branding
- Editing
- Blogging
- Creative
- Email Marketing
- Social Media Marketing
- Features
- Proofreading
- Web Content
- Popular Culture
- Content and Media Writing
- Copywriting
- Editiorial
- Consumer Health
- Travel Journalism
- Digital Campaigns
- Digital Content
- Print Journalism
- Content Strategy
- Creative Ideas
- Brand Strategy
- Social Campaign