The heartbeat of my work is to further human connection and help brands engage their tribe, crafting impactful stories, products, and experiences at the intersection of fashion, retail, travel, & tech. My superpower is to help drive brands forward, distilling insights into designs, strategy, and action through comprehensive skill set across creative direction, product and brand development, trend analysis, and market research and strategy with a global perspective. Excited to bring ideas to life visually and physically via collaboration. London based multilingual New Yorker with Chinese roots, adapt in building global relationships.
Projects
- Get Your Creative Juices Flowing Connecting With London’s Creative CommunitiesLondon’s abuzz with creatives and creativity. No wonder this city has been one of my go-tos for inspiration, from music to street style, ever since my first visit while studying abroad at university in France. During New York accessories design days, London would be part of our trend research trips to spot what’s happening in the European fashion capitals. Whether you're new in town, looking for a fresh dose of inspiration, or itching to be a part of this buzz and creative energy, where do you start? Coming from multifunction roles in fashion which extend beyond product to branding, content creation, styling, photoshoot and showroom build, I began exploring the creative communities innovating in these areas to dive into London’s design world upon moving here as a pond hopper. Join me and get your creative juices flowing! Glug My journey to connect with this city’s creative circles began with the intriguing sounding Glug ‘notwork’ at Re:create talk series launch with Spaces in December 2015. The evening introduced the ‘social media illuminati’ Social Chain marketing agency founded and run by millennials. Thus dubbed by Buzzfeed because as CEO Steve Barlett proudly explained they can make anything the No.1 trend on Twitter in less than half an hour, living and breathing social first. This digital disruption theme continued with Dan Kirby Co-Founder of The Marketing Technology Association urging that marketing and technology in the experience economy becomes the domain of marketing technologist. Glug, co-founded 2007 in London by Nick Clement and Ian Hambleton, champions creative communities around the world and host events in 25 cities and counting with goals for 100 cities by 2018. Next up, the 17 Exhibition featuring posters by designers worldwide representing the Sustainable Development Goals prompted me to bring a friend to Glug’s XMASSIVE year end event at the cavernous, cool House of Vans, interested as a world citizen to tap creative means to likewise do my part. Screenprinting T’s over a quick catch up with an old schoolmate of my friend’s who happened to be the event partner, we’re reminded to make awesome things and be awesome!
Projects credited in
- 19th October VR Diversity Initiative Workshop at Plexal, Here EastCurious about VR? Interested to get hands on with XR technologies and express your creativity in a new medium? Sign up at www.VRDI.uk for VR Diversity Initiative's next workshop on 19 Octboer hosted at Plexal to learn about VR, web VR, or 360 film. Create a prototype and be a part of #vrforall.
- Learn VR, 360 and WebVR: July VR Diversity Initiative 2018
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Work history
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Chief CreativeSafe & The City
London, United KingdomFull Time
Development & DesignVR Diversity Initiative
London, United KingdomFreelance
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Skills
- Fashion
- Adobe Photoshop/indesign/illustrator
- 2D Animation
- Brand Developent
- Content Creation
- Innovation
- Creative Entrepreneur
- Product
- Cinemagraphs
- Retail
Education
Digital MarketingGeneral Assembly
- London, United Kingdom
Apply rigorous data-driven approaches to optimize digital marketing campaign.
Effectively use social media and search marketing to acquire and engage new users for brand.
Improve marketing performance by developing high-impact content and focusing on user experience.
Holistic and actionable understanding of the current digital landscape to drive success and business growth.
Instructors: Howard Kingston Co-founder/ CMO Adludio and Nick Smith Growth Hacker Gecko Board
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Bachelor of Arts Intercultural Communication Pennsylvania State University
- University Park, State College, PA, USA
Minors: International Studies, French, and Chinese
Diplome Superieur d’Etudes Francaises
Spring Semester 1995
Universite des Sciences Humaines
Strasbourg, France
French language and cultural studies
Advanced Level Certification
Summer Semester 1994
Beijing University
Beijing, China
Chinese language and cultural studies