About me
I’ve always felt that my interests cover two different sides of the same coin. I’m a creative individual who’s intrigued by patterns in data.
At University, I indulged my creative side and studied Film and Television Production, pursuing my lifelong passion for the subject. I have a fascination with visual language and the power it has to communicate. Throughout my time studying, I developed skills as a content creator, from written to video.
Upon graduating, I discovered that I loved the way Digital Marketing covers all facets of my interests since it essentially involves identifying patterns in data and drawing conclusions that inform content creation and strategy. A satisfying blend of analysis and creativity.
I gained a marketing qualification by completing an apprenticeship, which progressed to a full-time position. After seven months, I was promoted to a senior-level role.
I’m now approaching my third year of working as a Digital Marketer. The result: I have an eclectic range of experience in this area, from crafting engaging content that expresses your brand and tells a compelling story that results in leads and awareness, to facilitating market research and reviewing data.
Work history
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Senior Digital Marketing ExecutiveTrade Interchange
Yarm, United KingdomFull Time
Was responsible for numerous marketing channels for a B2B software
company; conducted in-depth research into areas of interest issues
throughout the year and presented to management; created content
on sustainability issues; put together marketing personas based on
research to deepen understanding of our target audience and increase
the number of leads generated; created marketing collateral for the
company, including case studies, factsheets, blog posts, white papers
and guides, with these specific personas in mind; executed campaigns,
including email and social media, and drove results; developed new
styles of video and worked with an external freelancer to deliver
product, client and pain point videos.
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Digital Marketing ExecutiveTrade Interchange
- Yarm, United KingdomFull Time
+ Show more
Skills
- Film
- Marketing
- Campaign Execution
- Content Creation
- Copywriting
- Adobe Photoshop
- SEO
- Marketing Campaigns
- Marketing Collateral
- Analysis
Education
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Digital Marketing Level 3 ApprenticeshipBaltic Apprenticeships
- Yarm, United Kingdom
Whilst working full-time I completed a Level 3 Digital Marketer Qualifications, completing assignments demonstrating my competency in the subject. I learnt about the principles of online and offline marketing, and how to manage multi-platform campaigns from creation to analysis and generate results. For my efforts, I achieved a distinction
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BSc Film and Television ProductionUniversity of York
- York, United Kingdom
Throughout my course, I studied the art of both single, and multi-camera production, including learning how to craft these types of content from end-to-end. These means I have learnt how to capture high-quality footage, and use specialist software to assemble it into a compelling narrative. I worked as a Director for our third-year film assessment, leading the team to achieving the creative vision.
Awards
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Shore Scripts 2018 Feature Screenplay Competition Semifinalist.Shore Scripts