Executive Creative Director at performance.io. Passionate, high-performing leader with a decade's experience shaping marketing comms and content for agencies, start-ups and global brands like Apple. Deep stakeholder, project and team management, with the commercial know-how and creative problem-solving to deliver strategic objectives on time and on budget. Master of messaging for brand stories that resonate.
Leadership • Creative Direction • Digital • Marketing Communications • Strategy • Insights • Brand Management • Curiosity • Innovation • Mentoring • Futurism • Culture
Work history
Global Head of MarketingShootsta
- London, United KingdomFull Time
• Global Head of Marketing at Shootsta, the only subscription-based scalable video solution. Shootsta empowers brands to create high-quality, cost-effective videos in 24 hours.
• Led worldwide (WW) marketing, PR and advertising, managing a $1mil budget and regional teams across the UK + Europe, USA + Canada, Asia and ANZ with omnichannel touchpoints.
• Highlights:
- Shootsta firsts: global marketing strategy (including content marketing, events, influencer and social advertising), Google page 1 ranking, downloadable content offers (e.g. video data and insights eBook), successful lead generation campaigns via social.
- Beta-tested LinkedIn Live with Shootsta video influencer String Nguyen, as one of 20 people worldwide to get early access.
- Launched 'Raise The Bar with Shootsta', the brand's signature thought leadership events program, featuring high-profile keynotes from Warren Dias, Global Entertainment Lead @ Google and Dylan Wyn Pugh, Head of Commercial @ Red Bull in London.
- Created the Blog post 'Videography Guide: 12 Tips On How To Shoot Like A Pro', hitting #1 for 'videography guide' keywords on Google – up from #30+ in the UK and US in just 6 weeks.
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Head of Content & CreativeSwitched On Media
- Sydney, AustraliaFull Time
• Senior manager at award-winning WPP digital marketing agency Switched On Media. Spearheaded the strategic ideation, direction and production of social media creative for clients like Dyson, beIN Sports and Intel in Australia, New Zealand, Singapore and India.
• Promoted from Content Strategist to Head of Content within a month.
• Achieved and exceeded departmental revenue target by 200% year-on-year, including 134% of target and 117% of stretch target.
• Grew head count from 1.5 - 5 to support client / project demand.
• Won profitable new business (e.g. Dyson, Jurlique), supporting the Sales team in executive-level presentations to meet revenue goals.
• Motivated and mentored a team of copywriters, designers and freelance contributors.
• WPP x Facebook Creative Agency Ambassador.
• Founded agency innovation think tank to re-engineer business capabilities.
*** Maternity leave following role.
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Skills
- Copywriting
- Creative Direction
- Marketing Strategy
- Content Marketing
Education
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Bachelor of CommunicationsUniversity of Newcastle
- Newcastle, Australia
Journalism & Creative Writing