I am a creative, out of the box, results-focused Marketeer with a passion for developing and delivering leading concepts to bring a brand or product to life. I work well in a team, but also enjoy taking the lead and steering projects. I’m highly sociable with fantastic communication skills and the ability to engage and maintain stakeholders. I am highly motivated and driven by enhancing a brand’s profile and by devising original, exciting methods of engaging with the consumer.
Developing a range of BTL marketing campaigns to attract new clients and expand customer base, having defined key target demographic. Managing and directing creative for the delivery of an entire re-brand across web, printed materials, social media and communications. Managing relationships with potential clients. Working with agencies to develop marketing tools and creative. Maintaining excellent relationships with clients to ensure positive reputation and business development.
Selected out of 200 candidates to be Infiniti Red Bull Racing’s second ever Marketing Intern. Assisted Marketing Team in developing various marketing activities spanning Digital, Brand, Communications, and Sponsorship areas. Key achievements • Produced and devised concept behind Race Team’s most watched video of 2015. Secured Ryan Doyle (Red Bull Free Run athlete) to star in ‘Free Running the Factory.’ Hit over 51,000 views 2 weeks after release. • Initiated idea behind a product sampling mission where I managed six Red Bull Wings Teams (product samplers) to deliver Red Bull product to 800 Race team employees. • Collated all material for and copy wrote presentation to deliver story behind Red Bull brand to 100+ new employees per year. • Wrote over half of all articles in monthly internal magazine, distributed to 800 employees. • Co-ordinated presentation to raise awareness for Red Bull’s charity, Wings for Life, to entire factory employees. • Managed delivery of Red Bull Racing’s share of content in Hayne’s Publishers new RB10 Manual. Key responsibilities To own strategy to drive a greater adoption of the Red Bull brand culture amongst Red Bull Racing’s employees and sponsors. Supported cross-functional teams with creative direction and ideas for activations. Managed loan of team’s memorabilia and replica race kit, accumulating profits of £80 000. Event support. General admin, PO’s and copywriting.