Projects credited in
- AMFRAN Season 1AMFRAN is a community of creatives, creating content for a new generation of style-conscious, trend-setting young people. We pulled together two different shows over a week of filming; 'Does it Bang?' and 'The Fit'. I was a production assistant during this process as well as the behind the scenes photographer and the social media content creator
- Muse Collection (SS’21)Clothes which are bold and beautiful to make the wearer feel the same way. These pieces were designed to appear symmetrical, but on closer inspection are clearly not, like the human body. You should be able to wear these pieces with the peace of mind that ‘if my clothes already aren’t ‘perfect’, I don’t need to be. Shot by Paolo Balladares on a Hasselblad 500CM with Portra 4004
Work history
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Freelance Production AssistantN/A
London, United KingdomFreelance
Over the past four years as a Production Assistant for music videos and commercials, I advanced from a runner to producing several shoots. I have worked with brands such as Apple, Poster Girl, TikTok, Kurt Geiger, Compare the Market, Puma, Google Nest & more.
My responsibilities included coordinating logistics, managing schedules, and ensuring smooth shoot operations. I had the privilege of working with talented artists, with my favourite being Mnelia. My most recent and notable project was assisting with content production for the Vision Pro launch at Apple. This role has honed my skills in production management, teamwork, and creative problem-solving, preparing me for increasingly challenging and rewarding projects in the industry.
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Brand & Media ManagerSFV Ltd
- London, United KingdomFreelance
While working with Sandro Farmhouse, my role encompassed creative direction, social relevance strategies, content management, team leadership, and brand pitches. At this role I crafted and executed the brand’s visionary aesthetic, ensuring it resonates with his audience. I developed social relevance strategies to keep the brand culturally relevant in the baking community. I managed a team of 3 to achieve engaging and high-quality material across Sandro's various platforms. Leading a dynamic team, allowed me to develop the skills and learn how to foster a collaborative and innovative environment. Additionally, I spearhead brand pitches, presenting compelling narratives that highlight Sandro's unique value. My efforts ensured Sandro Farmhouse remains competitive and culturally relevant.
Part of my day to day involves creating pitch decks for brands to sponsor or get involved in. However weekly I support and direct content for Sandro to maintain his social presence.
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Skills
- Djing
- Design
- Graphic Design
- Video Editing
- Photo Editing
- Content Coordination
- Production Co-ordination
- Creative Pitching
- Client Pitching
- Music Blogging
Education
BA(Hons) Fashion SportswearUniversity of The Arts London (UAL)
- London, United Kingdom