Amy Grinstead
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Amy Grinstead

Content designer and content strategistCopenhagen, Denmark
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Amy Grinstead
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Amy Grinstead

Content designer and content strategistCopenhagen, Denmark
About me
Content designer and content strategist. I help organisations transform their content by putting users first. I work with evidence, intuition and empathy. Passionate about exciting things like accessibility and inclusion, as well as less exciting things like content governance and workflow.
Projects
  • Coronavirus response for Action on Hearing Loss
    Coronavirus response for Action on Hearing LossAction on Hearing Loss is a UK-based charity that supports Deaf people, and people with hearing loss and tinnitus. I worked with the charity’s UX team during the coronavirus outbreak as a freelance content designer. Project background When the coronavirus (COVID-19) outbreak took hold in the UK, Action on Hearing Loss’ face-to-face services were forced to stop running. People who are Deaf or have hearing loss or tinnitus had their audiology services massively reduced, and it became clear these
  • Content design for Action on Hearing Loss
    Content design for Action on Hearing LossAction on Hearing Loss is a UK-based charity that supports Deaf people, and people with hearing loss and tinnitus. I worked with the Action on Hearing Loss UX team as a freelance content designer. Project background The team had started working on a full-site redesign to match the charity’s upcoming redefined strategy and values. The old site had been built around internal departments and silos, so the emphasis was on making the content user-focused. When I joined the team, initial discover
Work history
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    Senior content and UX designerNordea
    Copenhagen, DenmarkFull Time
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    Content designer and content strategistContent Copenhagen
    Copenhagen, DenmarkFreelance
    I help organisations transform their content by putting users first. I work with teams to find out more about their users and teach them how to meet their needs. Available to work from September 2020. Clients include: Action on Hearing Loss (charity) Department for Education (government) Etch (agency) Sigma (agency)
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Skills
  • Content Design
  • Content Strategy
  • Information Architecture
  • Copywriting
  • Editorial Direction
Education
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    Postgraduate Diploma in Marketing ManagementSouthampton Solent University
     - Southampton, United Kingdom
    Completed postgraduate diploma with 3 units distinction, 3 merit & 1 pass.
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    BA (Hons) Music PromotionSouthampton Solent University
     - Southampton, United Kingdom
    Achieved a 2:1 degree. Activities and societies included: - head of music for Radio Sonar - union representative - promotions team at students' union
Awards
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    Outstanding Young CommunicatorCIPR Excellence Awards
    I am proud to have been shortlisted as one of only six PR professionals in the UK in the category of 'Outstanding Young Communicator'.