Amy Holton
Available

Amy Holton

Creative LeadUnited Kingdom
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Pip Jamieson
Julia Zubenko
Amy Holton
Available

Amy Holton

Creative LeadUnited Kingdom
About me
Natural strategic manager with the ability to visually realise concepts and tactically position brands in their chosen marketplace. Passionate about brand and marketing and able to really get under the skin of a brand, understanding how to effectively use consumer insight and data segmentation to inform creative decisions. With a varied background in design, marketing and branding I pride myself on my ability to deliver omni channel campaigns from concept through to end result. Always delivering a balance of conceptual innovative thinking while understanding the commercial and consumer requirements and the importance of brand strategy. Possessing a very strong eye for detail with particular focus on imagery and typography I am able to tailor the presentation of ideas and concepts depending on the audience and welcome input and feedback. I am passionate about delivering omni channel brand consistency while ensuring CRM and KPIs are at the forefront of creative decision making. I am confident in putting forward ideas and take criticism and feedback with the ability to understand, interpret and react to it. Communication is an integral part of how I operate and I am comfortable leading a team as well as being a team player or working autonomously. I rely on my sense of humour and experience as the eldest sibling to defuse tense situations and encourage positive collaboration amongst teams. I am highly organised with the ability to react in a timely and measured manner when faced with high pressure situations. Fully literate in Adobe Creative Suite (with an emphasis on InDesign, Illustrator and Photoshop) I am a competent hands on creative with experience in video editing, website building / management and CRM optimising omni channel marketing platforms.
Projects
  • Do it in Denim
    Do it in DenimBRIEF Launch new denim range introducing new shapes, fits and finishes.
  • Voyager
    VoyagerSpring campaign for fashion retailer Pure Collection. BRIEF Maximise sales of Summer fabrics such as linen and chino in early spring. Promote holiday shopping early without cannibalising Summer holiday concepts.
  • Summer Elegance
    Summer EleganceSummer campaign for fashion retailer Pure Collection. BRIEF Demonstrate use of casual pieces in elegant holiday wardrobe.
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Work history
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    P
    Creative Brand ManagerPure Collection
    Harrogate, United KingdomFull Time
    Working for the Brand Marketing Director in conjunction with the Head of Brand responsible for the ideation, planning and execution of brand and seasonal campaigns. Keeping abreast of competitor activities and developing ideas and trends in the industry to ensure the brand stays relevant as well as true to itself. Regularly presenting ideas and concepts to directors shaping and delivering feedback to the creative team. Leading the planning, execution and management of studio shoots. From model selection to budget management, art direction to editing. Briefing photographers, models, stylists and hair and make up artists to ensure the delivery of campaigns in a timely and cost effective manner. Managing the creative output of the creative services team acting as a bridge between creative, brand and marketing, liaising with relevant departments to make sure business objectives are met.
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    Q
    Creative DesignerQ Design Ltd
     - Middlesbrough, United KingdomFull Time
    Working in a small agency environment liaising with clients to determine their needs, creating concepts based on requirements and presenting back to secure business. The work varied from full branding - logo, colour scheme, illustration style, tone of voice, marketing strategy, to website design and all things in between.
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Skills
  • Creative Strategy
  • Campaign Planning
  • Art Direction
  • Graphic Design
  • Adobe Creative Suite
  • Creating Moodboards
  • Creative Storytelling
  • Brand Creative Strategy
  • Brand Marketing
  • Campaign Creation