Amy Illing

Amy Illing

Trade Marketing CoordinatorLondon, United Kingdom
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Laura Parker
Amy Illing

Amy Illing

Trade Marketing CoordinatorLondon, United Kingdom
About me
I am a driven and creative individual currently working in the drinks industry. I have gained valuable experience in a range of marketing areas from digital to event management whilst working in a small team for the past few years. Now seeking to expand on my marketing skills and experience in a new London-based organisation.
Work history
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    Trade Marketing CoordinatorArmit Wines
    London, United KingdomFull Time
    ● Manage and coordinate sales campaigns and promotional activity across all channels ● Active coordination of CRM, website, social media, and media monitoring to deliver results ● Brand bank/ asset creation and maintenance – product images, tech sheets, email campaigns, tasting sheets ● A focus on key suppliers and wines, demonstrating a good understanding of the commercial drivers to maximise potential alongside brand managers ● Coordination and lead on all trade, customer and brand events and tastings ● Responsible for managing and maintaining corporate partnerships ● Ensure marketing strategies are fully costed and achievable, with budget maintained and updated ● Marketing materials generation (creation and purchasing) ● Coordinate brand visits & schedules ● Support the sales team in new business acquisition ensuring the relevant channels are targeting new business openings and key accounts ● Work with relevant teams to ensure stock knowledge, vintage details, and forecasting ● Writing copy for website, email campaigns, and communications ● Lead on company branding, tone of voice ensuring all external and internal communications are on brand
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    Marketing AssistantArmit Wines
     - London, United KingdomFull Time
    ● Administrative support for brand management and directors ● General running duties in the office, including answering phones, sending emails, liaising with couriers, and relevant queries ● Marketing and PR sample management ● Support on company, brand, trade events, and tastings ● Coordinate supplier visits ● Assist on press release production and send out ● Produce all company and brand materials in line with guidelines and tone of voice ● Manage marketing materials ● Undertake research around the market and competitor analysis
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Skills
  • Social Media
  • Event Management
  • Marketing
  • Branding
  • PR
  • Communications
  • Digital Marketing
  • Campaign Activation
  • Email Campaign
  • Copywriting
Education
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    BA (Hons) 2:1 English Language and LinguisticsUniversity of Sheffield
     - Sheffield, United Kingdom
    The English Language and Linguistics degree programme has equipped me with extensive linguistic and social knowledge allowing me to understand exactly how and why language works. The degree has allowed me to not only develop my independent, original thought but have a greater understanding about how language works in wider social situations. Through my degree I have been able to do modules in other subjects, like journalism which has expanded my written skills repertoire and allowed me to gain insight into how other industries work.
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    A LevelLangley Park School for Boys
     - Bromley, United Kingdom
    3 A Levels in English Literature, English Language and French
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