Amy Louise Holland


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About me

Soon to be a graduate of the Arts University Bournemouth, both educational and practical endeavours have allowed Amy to build a flexible skill set to continue a career in the creative, events, and entertainment industries. Taking on the role of a creative production assistant in 2015, she worked on the pre-production of major UK festivals over a six month period, and is currently working on the production and co-ordination of an experiential dining concept. Adopting an academic approach to the analysis of the arts, particularly fashion, within the research section of her degree work, Amy's thinking processes expand from event coordination, management, and production to considering the theoretical frameworks and industry trends that inform creative concepts and audience connection. Say Hello:


  • Fashion
  • Events
  • Marketing PR
  • Multi-platform Content
  • Creative Event
  • Festival
  • Promotional Event
  • Events PR
  • Pre Production
  • Problem Solving
  • Social Media Marketing
  • Event Organisation
  • Production Assistant
  • Communications

Work history


Project Coordinator Event Coordinator


Aug 2013 - Mar 2016
  • Production and management of event projects: - The Velveteen Banquet: 2015/present Event coordinator, team leader and head of sponsorship of experiential dining and live performance event in aid of Rethink Mental Illness. - 'Adventurcation' in association with Bournemouth Natural Science Society (BNSS): 2014/2015 Coordinated and lead a team which produced and managed a multi-arts event, satisfying the needs of our client. Outcome rated successful: attracted 500+ visitors. - Caribbean Crush: 2013/2014 Produced a cultural multi-arts event.


Creative Production Assistant

Secret Productions Mama Company

Mar 2016 - Aug 2015
  • Pre-production of Lovebox and Wilderness Festivals: - Admin assistant: data compilation, management of bookings and suppliers, handling health and safety documentation, excel. - Creative production volunteer manager. Onsite work at The Great Escape Festival, Lovebox Festival, Citadel Festival, Somersault Festival, and Wilderness Festival: - Support for creative production management with both in office and onsite production tasks. - Area management of Citadel Festival's 'Sports Day' (artists and production).


Project Assistant

South Coast Fashion Week Graduate Fashion Week

Mar 2014 - Jun 2014
  • - Assisted pre-production meetings of the Arts University Bournemouth's involvement in both shows. - Onsite front and back of house assistant: hospitality, collection management, model dressing.



Arts and Event Management

Arts University Bournemouth

Aug 2013 - Mar 2016
  • Both practical and theoretical learning on the course covers: - Project management - Event production and coordination - Culture and arts theory - Creative concept forming - Team building - Finance - Health and safety - Business planning - Strategic management - Marketing and branding During my studies I have taken on the role of project coordinator working on the inception and delivery of three live event projects. My dissertation examined the theoretical and historical frameworks of the phenomenon of fashion and its use as an avenue of 'freedom' within a 21st century digital context. Award: 1:1.


Fashion Industry Practice

Galway Technical Institute

Aug 2013 - May 2014
  • Modules undertaken: - Fashion buying and merchandising - Project management - Promotion and styling - Sales presentation - Design Assisted in dress construction of the design which went on to compete for and win Queen of Carnival 2013 in Tenerife, as a part of a training experience for selected students.


Leaving Certificate (a Level Equivalent

St. Brigids Secondary School, EIRE

Aug 2009 - Jun 2011
  • 535 points awarded, 4 A's, 3 B's Math, English, Irish, Spanish, Geography, Home Economics, Biology



Dissertation awarded grade 1:1

  • My dissertation examined the theoretical and historical frameworks of the phenomenon of fashion and its use as an avenue of 'freedom' within a 21st century digital context. Award: 1:1.