Projects
Projects credited in
- Mr PorterSince launching in February 2011, MR PORTER has established itself as the premier global online retail destination for men's style. Editorial content sits alongside the latest products from more than 170 of the world's leading designers, including Gucci, Givenchy, Burberry, Lanvin, Alexander McQueen, Dolce & Gabbana and Richard James, as well as specialist brands such as John Lobb and Valextra. The site is curated, edited and served by an independent world-class team, benefiting from the global infrastructure of the NET-A-PORTER Group, which includes the award-winning luxury website NET-A-PORTER.COM and fashion outlet THE OUTNET.COM. MR PORTER offers style advice and a weekly online magazine, The Journal, put together by a team of dedicated editors. Express delivery is available to more than 170 countries worldwide, with same-day delivery in London and Manhattan. MR PORTER provides an unrivalled customer care service including a dedicated personal shopping team and free collection for returns and exchanges. MR PORTER currently operates from four offices in three continents. The HQ is in London, and the company has an office in Manhattan and distribution centres in London, New York and Hong Kong.2
Work history
Senior Product WriterYoox Net a Porter Group
London, United KingdomFull Time
Writing engaging product copy on Mr Porter across all categories, with a consistent tone of voice and focus on in-depth research and trend awareness, uploading via in-house CMS
Developing concise copy for designer landing pages
Monitoring the completion of upload lists and swatching
Overseeing daily schedule for the team, training new starters and liaising with global teams
Working alongside Editorial, Buying, Upload Planning and other Studio teams to ensure accuracy and consistency
Attending brand training sessions to enhance business relationships and maintain industry knowledge
Nominated by my team to be a representative in meetings with senior management
Working on special launches, kidswear and limited edition luxury watches
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Copy and Features WriterFreelance
London, United KingdomFreelance
Clients include: Hole & Corner, Inside Hook, Heddels, Volcano Coffee, Hairpin Journal, Noctis Magazine
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Skills
- Cms
- Sewing and Patternmaking
- Ecommerce
- Copywriting
- Article Writing
- Copywriting Editorial
- Brand Tone
- Content and Media Writing
- Cultural Journalism
- Brand Storytelling
Education
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C
Short Course in Creative CopywritingChelsea College of Art (UAL)
- London, United Kingdom
Short course; covered social media, SEO and copywriting for a variety of markets
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