About me

Graduate from Norwich University of the Arts with a first class BA Hons degree in Fashion Communications and Promotion. I’m a multidisciplinary fashion communicator, with an artistic educational background. Inspired by the unconventional, my work focuses on creating considered concepts. My creative practice turns fresh strategy into creative branding content, motivated by androgynous aesthetics and thorough contextual research. I believe fashion is a diverse method of expression which should be approached with a modern vision with high attention to detail and a sense of nonconformity. My goal for the future is to produce unique concepts for creative branding, that fill the gaps within the changing climate of fashion.

QuestionsProjectsExperienceTeam

Projects

• London Organic Beauty PortfolioA small selection of the content I created for the brand's digital and Social platforms and product photography for the launch of their new Restore Collection.
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  theCOMMONMAN ProjectMy Final major project was an entirely new brand concept. A hypothetical e-commerce boutique of men's jewellery tailored to the 'common man' consumer and a digital marketing campaign to launch the brand's own sustainable alternatives collection 'BRUTE'. "The BRUTE collection is a capsule of sustainable statement pieces and popular alternatives in response to what is already trending for men’s jewellery 2020. My intentions for the BRUTE collection is to suggest a new, transparent method of prod
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  BRUTE 01Portfolio pages introducing an editorial studio shoot inspired by the stark and bold imagery taken of brutalist work. Showcasing alternative men's jewellery styling. Creative direction and photography by me Lighting assistant @willblandphotography (Instagram) Production assistant @mollyroperfairhurst (Instagram) Model: Moriah Ogunbiyi from First Model Management, London For more check out my Instagram @amyrebecapaske

Work history

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Content CreatorLondon Organic Beauty
Nov 2021London, United KingdomFreelance
Achievements and Responsibilities during 6 month kickstart contract: Content creation; Developing commercial & storytelling graphics, product launches, brand promotions for competitions, products & advertisements following brand aesthetic. - Product photography; Independent studio shoot production, art directing & styling lightbox set up, photographing collections for different digital platforms, social media content, Shopify website product imagery/flatlays, Amazon store & newsletters. - Content calendar manager; organising & managing social media content, copy & posting schedules for relevant daily posts for each platform. Leasing with content team on deadlines & adjustments. - Website & third party store design; lead creative in updating & rebranding London Organic’s Amazon store with new imagery, layout, copy, product lists/information. - Copywriter; Writing copy for each social media platform on weekly basis focusing on brand tone of voice. - Writing press release information, delivering vital details & brand promotions. Writing emails for future B2B ventures to continue brand journey & growth. - Marketing assistant; developing & rewriting brand narrative, USP & brand story across all digital platforms including emails, newsletters, brand partnerships/collaborations & events planning - Developing & analysing amazon competitor & keyword campaigns, measuring performance reports, metrics, reporting on Google Ads & SEO. - Sales team assistant; discussing new product lines, launches, advising product label design, researching brand growth strategies for influencer marketing, partnerships & B2B marketing. I currently still work as a freelance photographer for the brand.
Sales AssociateCOS
Nov 2021 - Dec 2021Kensington High St, Kensington, London W8 5SA, UKPart Time
Achievements and Responsibilities: Fitting room assistant/stylist; Providing material, colour, sizing, care instructions & fitting advice in response to enquiries, customers personal style requirements, offering alternative clothing options, paring accessories & outfit building for occasions, empowering customer choices in brand tone of voice - Sales Associate; Shop floor maintenance, arranging, sizing & brand standards. Highlighting new trends, products & displays to inspire.

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Skills

• Fashion Photography
• Curating Content
• Creative Branding
• Adobe Create Suite
• Adobe Indesign
• Microsoft Suite
• Marketing Branding
• Assistant Styling
• Creative Art Direction
• Editorial Layout
• Content Layout
• Photoshoot Assisting
• Fashion Assistant
• Conceptualising
• Concept Boards
• Graphic Communication
• Branding Strategy
• Digital Strategy

Education

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First Class Honours, BA (Hons) Fashion Promotion and CommunicationNorwich University of the arts
Sep 2017 - Jun 2020Norwich, United Kingdom