About me
Currently getting creative with marketing within the publishing field, focusing on educational products, both print and digital. Making content fun and accessible within an institution that is becoming far more focused on digital innovation, but can have its set backs with lecturers and institutions that wish to keep to traditional methods of teaching.
Work history
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Senior Marketing ExecutiveMacmillan International Higher Education
London, United KingdomFull Time
• Executing a range of creative tactical marketing activities to deliver the agreed plans to raise awareness and generate leads
• Liaising effectively across the team to implement plans for the website, e-marketing and social media
• Producing email performance reports and using this information to analyse marketing campaigns and adjust plans accordingly
• Working with the design team to produce on-brand communications, both print and online across the full product portfolio
• Managing my own educational product and Computer Science list; from marketing planning, strategising with sales and presenting at conferences.
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Communications AssistantThe Open University
- Milton Keynes, United KingdomFull Time
• Typesetting and designing reports, leaflets and proposals using InDesign and Photoshop software
• Researching, drafting and uploading news stories and content to websites and social media
• Compiling and designing newsletters – ensuring monthly delivery of internal
departmental newsletter and internal publicity for the company intranet
• Drafting and updating fundraising letters for a wide range of donors and potential donors
• Creating content for the twice yearly philanthropic magazine for alumni, circulation figures of over 20,000
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Skills
- Copy Proofing
- Marketing Analytics
- Email Campaign
- Email Copywriting
- Email Management
- E-mail Campaigns
- Wordpress CMS
- Marketing Strategy
- Presentations
- Social Media Marketing