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My current role is Account Director at AMV BBDO, working on British Telecom, The Economist and Smart Energy GB. My main focus for the last 18 months has been the development and implementation of the new BT brand campaign vehicle, and an integrated 360 product launch for BT Mobile. On the Economist I am the day-to-day account lead on a number of global awareness campaigns, and on Smart Energy GB I am managing the roll out of a nationwide behavioural change campaign. I began working in advertising as a grad at RKCR/Y&R, with a client portfolio of Virgin Atlantic, Ferrero Rocher and BBC. Before that I studied Architecture at Cambridge University, and worked as a designer for taste experience creators Bompas and Parr. Design remains an integral part of my life, both in my day job and through gallery visits, life drawing and sketching. I am a very keen skier and surfer.
My current role is Account Director on British Telecom, The Economist and, most recently, Smart Energy GB. British Telecom - My focus for the last 18 months has been the strategic development and implementation of a new, cross-product, BT brand campaign vehicle in addition to the product launch of BT Mobile. The key challenge has been to produce a creative solution that performs at a brand level whilst meeting different business objectives/KPIs for varying audience profiles across BT Sport, BT TV, BT Broadband & BT Mobile. The Economist - l have lead the project team for the past year in the development of a number of campaigns to promote the newspaper’s independent editorial positioning, and raise awareness and drive subscriptions to their charity -The Economist Foundation. Smart Energy GB - The implementation of a 5 year communication strategy to raise awareness of the new technology and it’s benefits, with the view to ultimately drive a behavioural change in homes across the UK.
Client portfolio of Virgin Atlantic, the BBC, Ferrero Rocher and LG. Virgin Atlantic - Managed the global rollout of numerous integrated brand campaigns which gave me significant experience in, and understanding of, customer journey analysis and global market management. The BBC – Responsibility for managing multimedia campaigns for BBC 1, Radio 2 and BBC Sport. Implementing a range of media & creative strategies appropriate for the different audiences. Ferrero Rocher – Gained firsthand experience of using various research methods, interpreting results, and the impact both of these aspects can have at all stages of campaign development. Graduate training – Assisted in the selection and training of new graduate hires which allowed me to develop my own management and leadership skills. As well as allowing me to have a direct impact on the evolution of the agency culture and its new talent strategy.
Part 1 Architect, residential design and project management. My role involved producing design proposals and liaising with contractors to ensure efficient and timely project delivery.
Conception & production of unusual installations, promotional structures & experiential food events – design, scoping and pitching to clients.
I obtained a 1st in my final dissertation - Hong Kong Dilemmas: An Analysis of the Traditional Neighbourhood in Wanchai and its Place within the Urban Metabolism.