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Experienced copywriter and online content producer with working knowledge of Content Management Systems, and a background in communications, leadership and managing a team of staff. I am now seeking a long-term role that combines digital and copywriting.
On a day-to-day basis I: • Create pages from scratch for the digital edition of the BHF flagship publication including content development and information architecture • Optimise content for organic search using Linkdex and Google Trends • Edit and publish content in a sustainable and coherent way using Sitecore Content Management System (CMS) and HTML • Liaise with the digital department to address technical problems and ensure high standards of digital content delivery • Digitally manipulate images and create new visual content using Photoshop • Prioritise and project manage own workload • Write content for online (as required) Achievements: • Moved over the whole BHF flag-ship publication to a new CMS in less than 3 months, exceeding the target • Learned two CMS systems (Sitecore and Immediacy) • Created significant user journeys by linking our content to the most popular BHF pages • The magazine website has grown from 35,000 to 50,000 unique visitors per month • Progressed from a three-months internship to a contract basis
Conducting 45-minute tours guiding visitors through the displays in the new archive galleries. • Helping visitors by offering information about what to see and do, and how to get around the museum • Doing my own research and making the tour engaging • Working as part of a team of volunteers from a range of different backgrounds • Communicating complex ideas in an accessible way to a wide range of people • Expanding my presentation skills
Miami based advertising agency focused on branding and multimedia content for: Santander Bank, LG, Diageo and Subway. www.elautobusinc.com • Managed a team and co-ordinated campaigns from concept through development • Co-creator of one of the most popular campaigns among Venezuelan audiences (more than 60 video parodies on Youtube) • Management of the Facebook Fan Page (350.000 fans) for one of our principal clients Inter (Cable TV, Internet and Phone provider) • Achieved a record for a brand on Facebook (more than 100.000 on-line fans) launching the first commercial online one day before its TV premiere • Translated from English into Spanish scripts for TV commercials and promos for our clients in Miami (Discovery Home and Health).
An idea factory with clients including: Polar Light (beer brand), CANTV (Internet broadband service provider), Empire Moto (Motorbike brand) and Subway (food chain), all of them brand leaders in Venezuela. www.casoslacancha.com.ve • Contributing to the creative development of all campaigns • Managed and co-ordinated campaigns from concept through development • Writing all marketing communications for CANTV (the biggest telecommunication company in Venezuela)
Responsible for writing and conceptualising scripts for TV, print and radio ads for one of the first advertising agencies in Venezuela with clients including: AVON, McCormick and Energizer. www.arsddb.com • Creator of the winning Christmas campaign of 2007 for Movistar among the region of agencies from Latin America.
• Brainstorming visual, copy ideas and proofreading to clients like: Census 2001 of Venezuela, Colgate, Chrysler, Mercantil Bank, Boehringer Ingelheim, Sharpie.