Ana Blanco

Content Producer

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  • LocationLondon, United Kingdom

Projects

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About me

 

Experienced copywriter and online content producer with working knowledge of Content Management Systems, and a background in communications, leadership and managing a team of staff. I am now seeking a long-term role that combines digital and copywriting.

Skills

 

  • Advertising
  • Copywriting
  • Google Analytics
  • SEO Content
  • Facebook Twitter Applications
  • Html Advantageous
  • Content Editing
  • Sitecore
  • Photoshop
  • CMS Experience
  • English and Spanish
  • Content and Media Writing
  • Prioritise and Meet Deadlines
  • SEO and Analytics

Work history

Currently

Online Content Producer

The British Heart Foundation

May 2014
  • On a day-to-day basis I: • Create pages from scratch for the digital edition of the BHF flagship publication including content development and information architecture • Optimise content for organic search using Linkdex and Google Trends • Edit and publish content in a sustainable and coherent way using Sitecore Content Management System (CMS) and HTML • Liaise with the digital department to address technical problems and ensure high standards of digital content delivery • Digitally manipulate images and create new visual content using Photoshop • Prioritise and project manage own workload • Write content for online (as required) Achievements: • Moved over the whole BHF flag-ship publication to a new CMS in less than 3 months, exceeding the target • Learned two CMS systems (Sitecore and Immediacy) • Created significant user journeys by linking our content to the most popular BHF pages • The magazine website has grown from 35,000 to 50,000 unique visitors per month • Progressed from a three-months internship to a contract basis

2016

Archive Explorer

TATE

Jul 2014 - Feb 2016
  • Conducting 45-minute tours guiding visitors through the displays in the new archive galleries. • Helping visitors by offering information about what to see and do, and how to get around the museum • Doing my own research and making the tour engaging • Working as part of a team of volunteers from a range of different backgrounds • Communicating complex ideas in an accessible way to a wide range of people • Expanding my presentation skills

2011

Copywriter

EL Autobús Inc

Jun 2009 - Aug 2011
  • Miami based advertising agency focused on branding and multimedia content for: Santander Bank, LG, Diageo and Subway. www.elautobusinc.com • Managed a team and co-ordinated campaigns from concept through development • Co-creator of one of the most popular campaigns among Venezuelan audiences (more than 60 video parodies on Youtube) • Management of the Facebook Fan Page (350.000 fans) for one of our principal clients Inter (Cable TV, Internet and Phone provider) • Achieved a record for a brand on Facebook (more than 100.000 on-line fans) launching the first commercial online one day before its TV premiere • Translated from English into Spanish scripts for TV commercials and promos for our clients in Miami (Discovery Home and Health).

2009

Copywriter

LA Cancha Advertising Agency

Feb 2007 - Jul 2009
  • An idea factory with clients including: Polar Light (beer brand), CANTV (Internet broadband service provider), Empire Moto (Motorbike brand) and Subway (food chain), all of them brand leaders in Venezuela. www.casoslacancha.com.ve • Contributing to the creative development of all campaigns • Managed and co-ordinated campaigns from concept through development • Writing all marketing communications for CANTV (the biggest telecommunication company in Venezuela)

2006

Copywriter

Ars/ddb

Feb 2003 - Dec 2006
  • Responsible for writing and conceptualising scripts for TV, print and radio ads for one of the first advertising agencies in Venezuela with clients including: AVON, McCormick and Energizer. www.arsddb.com • Creator of the winning Christmas campaign of 2007 for Movistar among the region of agencies from Latin America.

2003

Copywriter

Jmc/y&r

Apr 2001 - Dec 2003
  • • Brainstorming visual, copy ideas and proofreading to clients like: Census 2001 of Venezuela, Colgate, Chrysler, Mercantil Bank, Boehringer Ingelheim, Sharpie.

Education

2015

Mass Media Communications

Andrés Bello Catholic University

Feb 1995 - Feb 2015