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Ana Blanco

Ana Blanco

Content ProducerLondon, United Kingdom
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Matt Willey
Micaela McLucas
Richard Keeling
Ana Blanco

Ana Blanco

Content ProducerLondon, United Kingdom
Professions
  • Copywriter
  • Product Manager
  • Project Manager
LevelMid Level
About me
Experienced copywriter and online content producer with working knowledge of Content Management Systems, and a background in communications, leadership and managing a team of staff. I am now seeking a long-term role that combines digital and copywriting.
QuestionsProjectsExperienceTeam
Projects
  • Bancaribe - New branch
    Bancaribe - New branchThe idea aims to invite customers to visit a new branch of Bancaribe (a Venezuelan bank) - Posters, brochures and press ads.
  • Smirnoff Experience - When was the last time?
    Smirnoff Experience - When was the last time?I was brought on board to provide conceptual thinking and copywriting for an outdoor campaign and event conceived under the global concept Smirnoff Experience. My idea was: "When was the last time?"
  • 2 for 1 movies
    2 for 1 moviesI supplied copy and worked on conceptual ideas for a pay-per-view promotion of 2 movies for the price of 1 from Inter (a cable TV provider) - Animations for TV promos, posters, press ads, T-shirts as POP merchandise.
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Work history
    Online Content Producer
    On a day-to-day basis I: • Create pages from scratch for the digital edition of the BHF flagship publication including content development and information architecture • Optimise content for organic search using Linkdex and Google Trends • Edit and publish content in a sustainable and coherent way using Sitecore Content Management System (CMS) and HTML • Liaise with the digital department to address technical problems and ensure high standards of digital content delivery • Digitally manipulate images and create new visual content using Photoshop • Prioritise and project manage own workload • Write content for online (as required) Achievements: • Moved over the whole BHF flag-ship publication to a new CMS in less than 3 months, exceeding the target • Learned two CMS systems (Sitecore and Immediacy) • Created significant user journeys by linking our content to the most popular BHF pages • The magazine website has grown from 35,000 to 50,000 unique visitors per month • Progressed from a three-months internship to a contract basis
    TATE logo
    TATE logo
    Archive ExplorerTATE
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    Conducting 45-minute tours guiding visitors through the displays in the new archive galleries. • Helping visitors by offering information about what to see and do, and how to get around the museum • Doing my own research and making the tour engaging • Working as part of a team of volunteers from a range of different backgrounds • Communicating complex ideas in an accessible way to a wide range of people • Expanding my presentation skills
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Skills
  • Advertising
  • Copywriting
  • Google Analytics
  • SEO Content
  • Facebook Twitter Applications
  • Html Advantageous
  • Content Editing
  • Sitecore
  • Photoshop
  • CMS Experience
  • English and Spanish
  • Content and Media Writing
  • Prioritise and Meet Deadlines
  • SEO and Analytics
Education
    Mass Media Communications
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