Ana Blanco

Content Producer

Mid Level
London, United Kingdom
Locked Pro Plan feature
102 Connections


About me

Experienced copywriter and online content producer with working knowledge of Content Management Systems, and a background in communications, leadership and managing a team of staff. I am now seeking a long-term role that combines digital and copywriting.


  • Advertising
  • Copywriting
  • Google Analytics
  • SEO Content
  • Facebook Twitter Applications
  • Html Advantageous
  • Content Editing
  • Sitecore
  • Photoshop
  • CMS Experience
  • English and Spanish
  • Content and Media Writing
  • Prioritise and Meet Deadlines
  • SEO and Analytics

Companies I’ve worked with

  • TATE


    • Arts and Culture

Work history


Online Content Producer

The British Heart Foundation

May 2014
  • On a day-to-day basis I: • Create pages from scratch for the digital edition of the BHF flagship publication including content development and information architecture • Optimise content for organic search using Linkdex and Google Trends • Edit and publish content in a sustainable and coherent way using Sitecore Content Management System (CMS) and HTML • Liaise with the digital department to address technical problems and ensure high standards of digital content delivery • Digitally manipulate images and create new visual content using Photoshop • Prioritise and project manage own workload • Write content for online (as required) Achievements: • Moved over the whole BHF flag-ship publication to a new CMS in less than 3 months, exceeding the target • Learned two CMS systems (Sitecore and Immediacy) • Created significant user journeys by linking our content to the most popular BHF pages • The magazine website has grown from 35,000 to 50,000 unique visitors per month • Progressed from a three-months internship to a contract basis


Archive Explorer


Jul 2014 - Feb 2016
  • Conducting 45-minute tours guiding visitors through the displays in the new archive galleries. • Helping visitors by offering information about what to see and do, and how to get around the museum • Doing my own research and making the tour engaging • Working as part of a team of volunteers from a range of different backgrounds • Communicating complex ideas in an accessible way to a wide range of people • Expanding my presentation skills



EL Autobús Inc

Jun 2009 - Aug 2011
  • Miami based advertising agency focused on branding and multimedia content for: Santander Bank, LG, Diageo and Subway. • Managed a team and co-ordinated campaigns from concept through development • Co-creator of one of the most popular campaigns among Venezuelan audiences (more than 60 video parodies on Youtube) • Management of the Facebook Fan Page (350.000 fans) for one of our principal clients Inter (Cable TV, Internet and Phone provider) • Achieved a record for a brand on Facebook (more than 100.000 on-line fans) launching the first commercial online one day before its TV premiere • Translated from English into Spanish scripts for TV commercials and promos for our clients in Miami (Discovery Home and Health).



LA Cancha Advertising Agency

Feb 2007 - Jul 2009
  • An idea factory with clients including: Polar Light (beer brand), CANTV (Internet broadband service provider), Empire Moto (Motorbike brand) and Subway (food chain), all of them brand leaders in Venezuela. • Contributing to the creative development of all campaigns • Managed and co-ordinated campaigns from concept through development • Writing all marketing communications for CANTV (the biggest telecommunication company in Venezuela)




Feb 2003 - Dec 2006
  • Responsible for writing and conceptualising scripts for TV, print and radio ads for one of the first advertising agencies in Venezuela with clients including: AVON, McCormick and Energizer. • Creator of the winning Christmas campaign of 2007 for Movistar among the region of agencies from Latin America.




Apr 2001 - Dec 2003
  • • Brainstorming visual, copy ideas and proofreading to clients like: Census 2001 of Venezuela, Colgate, Chrysler, Mercantil Bank, Boehringer Ingelheim, Sharpie.



Mass Media Communications

Andrés Bello Catholic University

Feb 1995 - Feb 2015