A commercially driven marketing specialist experienced in creating value for clients through insights while empowering them to use data to drive growth. Background in multi-channel campaign/media strategy and market research.
Almost five years of experience working in renowned companies such as Comscore (global media measurement and analytics company), and Grupo RBS (a major Brazilian media conglomerate). Have recently been awarded by the University of Hertfordshire an MSc (master's) degree in Marketing with distinction. Also holds a bachelor’s degree in Advertising & Marketing.
Work history
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Cutomer Success AnalystcomScore
London, United KingdomFull Time
- Managing a portfolio of clients and working as a central point of contact while being responsible for driving adoption and active use of Comscore Syndicated products
- Providing ongoing support to multiple clients, including publishers, advertising agencies and ad techs from the UK, US, IE and DE, assisting with interpretation and best use of data
- Delivering training sessions and reports for Comscore syndicated products (SaaS) directly to clients via in-person meetings and webinars to audiences of various sizes, functions and seniority which address client’s business questions and demonstrate use cases
- Conducting client-driven data investigations independently to explain changes in trends, analysing large amounts of data
- Working closely with commercial teams to facilitate client usage, establish the value of data and ensure renewals, cross-sells and up-sells
- Handling client requests and responding to technical and business inquiries
- Taking proactive efforts to ensure client satisfaction and building personal rapport with all teams involved quickly
- Liaising with internal and client’s devs to ensure tag implementation for websites, mobile apps and video streaming
- Developing expert knowledge of tools, capabilities and technical processes to be able to provide an excellent standard of customer service
- Researching industry trends to help enhance the business insights that are provided to clients.
Some of the clients I have serviced: Future Plc, Dentsu, Bauer, Twitter, Sky, VIACOM/CBS, The Telegraph, Ofcom and Teads.
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Media Planner AnalystGrupo RBS
- Porto Alegre, BrazilFull Time
Working in the second largest Brazilian media conglomerate, I provided materials for the sales team, being responsible for planning, developing and delivering cross-media projects. The strategy behind these projects included Broadcast TV, Radio, Newspaper, Digital (websites and apps) and events. These projects were also either customised to specific multinational/national companies or for products part of the Grupo RBS’s portfolio. Maintaining a strong relationship with a wide range of internal and external partners, I worked closely with key internal teams, such as the editorial team and ad-ops, in order to optimise the performance of existing products and create relevant marketing proposals. I was part of the sales team meetings with advertising agencies and marketing professionals from current and potential clients, assisting on the prospection of new ones, presentation of proposals and after-sale results. Apart from this, I was also responsible for providing digital training to sales team.
- Responsible for commercial presentations and pitch.
- Budget management for each project.
- Evaluation of KPI’s.
- Development of excel sheets for media budget, placement and schedule.
- Monitoring trends and analysis of commercial opportunities.
- Development of after-sale/results reports.
Examples of companies which I have developed successful projects for: S. C. Johnson & Son, Reckitt Benckiser, Kimberly-Clark, Nestlé, Nissan and Subway.
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Education
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MSc MarketingThe University of Hertfordshire
- London, United Kingdom
Dissertation topic: The effect of hyperchoice on online purchasing behaviour. Grade: Outstanding.
Modules attended:
- The Professional Marketer;
- Modern Marketing Communications;
- Understanding Consumers and Markets;
- Strategic Brand Planning and Development;
- Marketing Insight, Analysis and Decision Making;
- Innovative Marketing Solutions.
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Bachelor of Advertising and Marketing CommunicationPUCRS- Pontifícia Universidade Católica do Rio Grande do Sul
- Porto Alegre, Brazil
Weighted average: 88% - equivalent to 1st class UK.
Core modules attended:
- Marketing Projects Applied to Advertising;
- Adverting Campaign Project;
- Research project in Advertising;
- Digital Communication in Advertising;
- Media;
- Consumer Behaviour.