Ana Lucia Alonso
Available

Ana Lucia Alonso

Head of Marketing & CommunicationsLondon, United Kingdom
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Ana Lucia Alonso
Available

Ana Lucia Alonso

Head of Marketing & CommunicationsLondon, United Kingdom
About me
Expert in Communication, PR. Events & Media Management. Interested in fashion, design and lifestyle. With and eye for details. Social media influencer. Very passionate about fashion and styling, Instagram lover, as a way to discover new trends, brands and marketing strategies. Open minded, cosmopolitam, citizen of the world.
Work history
    H
    H
    Head of Communication, PR & EventsHotbox Events
    London, United KingdomFull Time
    At HOTBOX LONDON RESTAURANT RESTAURANT, BAR & NIGHTCLUB MARKETING AND OPERATIONS CONSULTANCY - Planning, Market Analysis and Feasibility - Operations and Internal Review - Pre-opening and Post-opening Support - Restructuring and Repositioning - Entrance and Exit Marketing Strategy Planning and Implementation - Entrance and Exit Operations Strategy Planning and Implementation - Restructuring and Repositioning all Social Media Platforms COMMUNICATION: - Budget strategies. - Communication Campaign strategy. - Branding development. - Direct the hiring, training, and performance. - Negotiate contracts. - Analyzing business developments and monitoring market trends. - Confer with legal staff to resolve problems. PR/PRESS: - PR and PRESS strategies. - Researching, writing and distributing press releases to targeted media. - Personal contact with all the customers. - Working together with Press Agencies, planning and executing Communication Plans with key costumers and personalities for priority campaigns. - Built and mantain relationships with Press representatives. - Organizing and attending events. - In charge of the weekly basis clipping campaign. - PR aspect of a potential crisis situation. - Online PR. - Writing and editing in-house information, case studies, speeches, articles and annual reports, including ROI calculations.
    O
    O
    Head of Communication, PR & EventsOcean
     - Av. de Lola Flores, 29660 Marbella, Málaga, SpainFull Time
    - Planning, Market Analysis and Feasibility - Operations and Internal Review - Pre-opening and Post-opening Support - Restructuring and Repositioning - Entrance and Exit Marketing Strategy Planning and Implementation - Entrance and Exit Operations Strategy Planning and Implementation - Restructuring and Repositioning all Social Media Platforms COMMUNICATION: - Budget strategies. - Communication Campaign strategy. - Branding development. - Direct the hiring, training, and performance. - Negotiate contracts. - Analyzing business developments and monitoring market trends. - Confer with legal staff to resolve problems. PR/PRESS: - PR and PRESS strategies. - Researching, writing and distributing press releases to targeted media. - Personal contact with all the customers. - Working together with Press Agencies, planning and executing Communication Plans with key costumers and personalities for priority campaigns. - Built and mantain relationships with Press representatives. - Organizing and attending events. - In charge of the weekly basis clipping campaign. - PR aspect of a potential crisis situation. - Online PR. - Writing and editing in-house information, case studies, speeches, articles and annual reports, including ROI calculations. EVENTS: - Event coordination: creation, idea, theme. - Coordinate details of special events. - Calculate budgets and adjust when necessary. - Book entertainment and negotiate fees. - Prepare invitations and send out at appropriate time. - Prepare line ups anf timmings for all the event. - Work as stage coordinator. - Work with VIP guests through all the event, to ensure all requests are met. - Drive attendance to the event. - Event promotion. - Analyze event performance and prepare metrics presentation. - Define company brand through events. - Ensure staff is adequately prepared for event. - Set up decor and ambiance. - Give final approval for music, shows, entertaimnet. - Follow up and research after the event.
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Skills
  • Marketing
  • Marketing Branding
  • Marketing Campaigns
  • Marketing Analytics
  • Marketing Communications
  • Marketing PR
  • Marketing Management
  • Arts Marketing
  • Marketing Strategy
  • Marketing Reporting
  • Communicating Ideas
  • Communication
  • Communication Campaigns
  • Communication Arts
  • Communication Planning
  • Communication Presentation
  • PR
  • PR Campaigns
  • PR Strategy
  • Pre Production
  • Press
  • Press Advertising
  • Press Campaigns
  • Press Events
  • Press Liaison
  • Press Relations
  • Press Releases
  • Events
  • Events Admin
  • Events Planning
  • Events PR
  • Events Production
  • Events Programming
  • Art Events
  • Coordinating Events
  • Creative Events
  • Corporate Events
  • Fashion Events
  • Music Events
  • Sports Events
  • Event Admin
  • Digital Agency
  • Digital
  • Digital Campaigns
  • Digital Concepts
  • Digital Consulting
  • Social Marketing
  • Social Media
  • Social Media Advertising
  • Social Media Management
  • Social Media Marketing
  • Social Networking
Education
    U
    U
    Advertising Public RelationsUniversidad de Ciencias Empresariales y Sociales
     - Buenos Aires Province, Argentina