Experienced Art Director with a demonstrated history of working in the design industry. Skilled in Art Direction, Brand Identity, Visual Communication, Window display design, Pop Up’s, Events and Experiences. Strong arts and design professional with a Bachelor's degree that focused in Product and Furniture Design from De Montfort University.
Projects
- Salt dough collectionSince I was about 4 I remember playing with what was around me either at home in Bucharest or on my Grandmother’s farm. Romanian children in the 80’s played with really basic things. We played with dolls and toys made from vegetables, fruit, bread and clay.The bread sculptures are really a continuation of this tradition of which Im still experimenting with. I made a few loafs of bread to begin with and got totally hooked once I began sculpting with leftover dough. I began to sculpt functional
- Bombay SapphireBombay Sapphire invited us to reinterpret a familiar trope of the festive season. The Christmas Cracker is an ever-present part of seasonal celebrations and for us it was a great opportunity to do something more experimental as it has a fun level of interaction. The idea was to take each element found in a traditional cracker, then re-create the theatrical experience. The core ingredients of Bombay Sapphire gin were our starting point and the concept of a 3D printed juniper berry became the foc
- Liberty of London - Window DisplayWe were approached by Liberty to work on a concept that reflected Matisse’s cut-outs. Combining organic shapes and layered structures to compliment selected items from the store, we hoped to express emotive colour and form to reflect that used in the work of Matisse. All the prints used were taken from the Liberty Art Fabrics archives, these were then printed onto premium GF Smith paper. With the famous cut outs in mind we designed a concept based on Matisse works about the sea. A collaboration
- Somerset House - Isabella Blow 'Fashion Galore' ExhibitionTo celebrate Isabella Blow’s exhibition ‘Fashion Galore’ we were commissioned by Somerset House to create an installation taking inspiration from her personal collection of incredibly crafted Philip Treacy hats. The result was a paper chandelier which was created from a range of paper printed animal details and hung in the middle of the Stamp Staircase. We created paper details from a combination of imagery that included Japanese lobster tails, flamingoes, butterflies, African green parrots, bir
Work history
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Head of CreativeThe Ivy Collection
London, United KingdomFull Time
Head of Creative
Image DirectorRalph & Russo
London, United KingdomFull Time
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Skills
- Brand Experience
- Set Deisgn
- Art Directing
- 3D Rendering
- Sketchup
- Sketching
- Adobe Indesign/illustrator/photoshop
- 2D Visualisation
- Prop Styling
- Concept Creating