About me
A Marketing Communications Masters graduate, I possess a fascination with branding and a curiosity for how brands can connect with people. Insight and ideas-driven, I am adept at creative problem-solving and strategic planning. I also have solid, transferable marketing experience across both the luxury and high-street fashion sectors. I am currently seek an entry-level marketing role to kickstart my career that will help me to develop and grow into an exceptional marketer.
Projects
- Brands as Publishers and the Future of Integrated Marketing Communications‘KFC’s global CMO Jennelle Tilling believes that ‘marketing has fundamentally changed from marketing to publishing. The pace and turnaround is so much faster. What we are asking for (as a client) is still ideas, creative vision and cultural insights but in a different shape and form and much more quickly.’ Critically evaluate her assertion about the fundamental change in terms of its accuracy and whether, in your view, it applies only to the FMCG and retail sectors. What does her view mean for t
Work history
Digital Communications AssistantSophia Webster
- Internship
• Built and maintained positive ongoing relationships with key social influencers, recruiting collaborators and ensuring UGC KPIs were met.
• Liaised positively and productively with internal departments and external stakeholders, consistently ensuring timely delivery of assets.
• Analysed data and created performance reports with advice on future strategy - which was often implemented, boosting online sales.
• Successfully managed and delivered growth of social channels by ensuring brand personality was communicated consistently across all digital platforms, assisting to achieve the milestone 1m followers.
• Generated and implemented effective creative concepts through content creation, copywriting, scriptwriting and directing weekly photoshoots that elevated brand presence across web and social.
• Assisted in delivery of brand experience at key industry events such as London Fashion Week and the Puma x Sophia Webster launch.
Brand Consultant & Visual MerchandiserWolf & Badger
- Full Time
• Acted as a consultant to designers, providing constructive feedback on marketing strategy and brand development that aided business growth.
• Independently managed and coordinated in-store visuals, displays, shop-floor layout and stock rotation, leading to increased sales.
• Assisted in organisation and hosting of brand events, consistently surpassing the expectations of clients and designers when doing so.
• Produced creative content that was published across the Wolf & Badger magazine and social media channels to an audience of 330k.
+ Show more
Skills
- Communication
- Creativity
- Analytical
- Detail Oriented
- Organisation
- Teamworking
- Multi-tasking
- Project Management
- Microsoft Office
- Writing
Education
MA Marketing CommunicationsUniversity of Westminster
-
This course provides me with a deep understanding of how to build brand image and awareness, knowledge of marketing tools and the ability to apply them. I have demonstrated developed strategic and creative thinking throughout group projects, such as a live consultancy brief for coffee brand Percol, for which my group were awarded best Integrated Marketing Communications Project 2017. I conducted a similar project about a fashion brand for my dissertation, devising a sophisticated campaign plan that used a range of marketing channels to deliver growth. I am predicted a Distinction.
BA Fashion Photography & StylingUniversity of The Arts London (UAL)
-
Awards
Best Integrated Marketing Communications Group ProjectUniversity of Westminster
We were set a live consultancy brief by coffee brand Percol, to which we responded with an integrated marketing communications campaign plan delivered in a 20-minute pitch to a board of judges - who awarded us for best campaign out of 10 groups.