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Born in Oporto, Portugal, Ana has a Master Degree in Art Market Management from ISCTE-University Institute of Lisbon, during which she was presented with a unique opportunity of interdisciplinary specialization, simultaneously theoretical and practical on the field, matching the needs of a multifaceted professional area, which value is continuously growing. Bearing in mind the strong international component of this area and the importance of enhancing contacts with greater dimension markets, she had the opportunity of attending both theoretical and practical classes abroad at one of the most prestigious institution in the Art Markets' domain, the Sotheby’s Institute of Art, in London. Prior to this, she had spent three years majoring in Art, Conservation and Restoration at the Catholic University of Oporto (Portugal) where she was able to study Art on all its composition, both material and historical which gave her the opportunity to move forward with her academic path for a training that would allow her to start a career within the Art Market. Having always chosen the art field through her academic years, she has been improving her knowledge and deep love for art over the past years by pursuing a special interest in the contemporary art sector, and specially on the way the art market works these days. Apart from this, Ana has been developing some work has an artist agent since July 2014, with some Portuguese and Spanish artists, acting as the artists' personal representative, helping them to enhance and further their careers, from comprehensive career planning to complex contract negotiation.
????? Acting as the artist’s personal representative, helping enhance or further an artist’s career, from comprehensive career planning to complex contract negotiation. ?
Developing and implementing marketing and sales strategies and communications for meeting the agreed company targets. Actively seeking out new clients and projects, maintaining relationships with current clients, managing and producing proposals for new business, collaborating with the senior management on communications with potential business partners and clients, maintaining the company’s online presence and marketing materials, and working closely with the business director.
The growing importance of the cultural and creative sector in the developed economies represents an opportunity for the creation of entrepreneurial projects in innovative areas, in conjunction with the demand for professionals with more skills and knowledge in the domain of art and culture management. The current degree aims to offer an adequate academic specialisation for the needs of the different actors and organisations involved in the Art Markets, developing skills in the fields of project and investment management, as well as in marketing, expert reporting and negotiation. The Master's represents a unique opportunity of interdisciplinary specialisation, simultaneously theoretical and practical, matching the needs of a multifaceted professional area which is in growing valorisation. Bearing in mind the strong international component of this area and the importance of enhancing contacts with greater dimension markets, this Master's students will attend two weeks of theoretical and practical classes abroad. These study weeks are organised during the third semester by two prestigious institutions in the Art Markets' domain, namely the Sotheby’s Institute of Art, in London, And the Institute d'Etudes Supérieures des Arts, in Paris. This Master's degree is equally meant for professionals already incorporated in the job market and undergraduate students, who have concluded the 1st cycle, namely students from the areas of arts and humanities devoid of previous management knowledge. The curricular structure is composed by four semesters and corresponds to a total of 120 ECTS. The first two semesters have the purpose of providing the acquisition of advanced knowledge in the area of Art Markets Mananagement. A significant part of the third semester and the entirety of the fourth are devoted to the development and conclusion of the master's thesis. The latter may be theoretical or practical, depending on the students' motivations and professional interests. Scientific Commission: Luís Martins (ISCTE-IUL) and Vítor Serrão (FL-UL)