PostsProjectsExperienceTeam

Work history

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Lead Graphic DesignerVELI GROUP
Dec 2022London, United KingdomFull Time
• Developed brand identity package, increasing brand recognition by 60%. • Directed end-to-end design for marketing campaigns, driving a 43% increase in new registered customers, and a 37% rise in first-time deposits. • Introduced AI tools, including Midjourney, Adobe Sensei, and Runway ML, enhancing team productivity. • Managed and mentored a team of designers, providing guidance and support to ensure high-quality deliverables within deadlines. • Implemented project management and design tools (Jira, Monday, Adobe Creative Suite) to enhance workflow efficiency.
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Graphic DesignerFreelance
Jan 2021 - Dec 2022London, United KingdomFreelance
• Collaborated with diverse companies, including Chucs Restaurants, BYOC Camden and Estudio PG. • Managed comprehensive B2B and B2C print and digital projects, crafting corporate materials such as catalogues, flyers, posters, and visual templates to support marketing initiatives. • Played a key role in photoshoots, proficiently retouching images, and ensuring the delivery of online and print-ready files. • Created unique and commercially appealing packaging to increase seasonal sales of different products, while maintaining brand essence.

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Skills

• Project Management
• Branding
• Brand Activation
• Brand Concept
• Marketing Campaigns
• Marketing Collateral
• Advertising
• Ad Design
• Retail
• POS

Education

Bachelor of Arts (BA) University of The Arts London (UAL)
Aug 2020London, United Kingdom
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Illustration and Visual MediaSchool of Arts Granada
Aug 2018Granada, Spain

Awards

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Illustration Final Year Project AwardSchool of Arts Granada