Work history
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Lead Graphic DesignerVELI GROUP
London, United KingdomFull Time
• Developed brand identity package, increasing brand recognition by 60%.
• Directed end-to-end design for marketing campaigns, driving a 43% increase
in new registered customers, and a 37% rise in first-time deposits.
• Introduced AI tools, including Midjourney, Adobe Sensei, and Runway ML,
enhancing team productivity.
• Managed and mentored a team of designers, providing guidance and support
to ensure high-quality deliverables within deadlines.
• Implemented project management and design tools (Jira, Monday, Adobe
Creative Suite) to enhance workflow efficiency.
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Graphic DesignerFreelance
- London, United KingdomFreelance
• Collaborated with diverse companies, including Chucs Restaurants, BYOC Camden and Estudio PG.
• Managed comprehensive B2B and B2C print and digital projects, crafting corporate materials such as catalogues, flyers, posters, and visual templates to support marketing initiatives.
• Played a key role in photoshoots, proficiently retouching images, and ensuring the delivery of online and print-ready files.
• Created unique and commercially appealing packaging to increase seasonal sales of different products, while maintaining brand essence.
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Skills
- Project Management
- Branding
- Brand Activation
- Brand Concept
- Marketing Campaigns
- Marketing Collateral
- Advertising
- Ad Design
- Retail
- POS
Education
Bachelor of Arts (BA) University of The Arts London (UAL)
London, United Kingdom
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Illustration and Visual MediaSchool of Arts Granada
Granada, Spain
Awards
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Illustration Final Year Project AwardSchool of Arts Granada