Anaïs LY

Anaïs LY

Marketing managerLondon, United Kingdom
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Pip Jamieson
Laura Jordan Bambach
Anaïs LY

Anaïs LY

Marketing managerLondon, United Kingdom
Work history
    M
    M
    Paid Search AssistantMEC
    Centre for Fashion Enterprise (CFE) is London's pioneering fashion business incubator. CFE helps designers to follow a considered development strategy and fast-tracks them into business. As a part-time Marketing Assistant, I worked twice a waeek in East London and supported the Fashion Innovation Agency and WORTH project. • Helped plan and implemented online marketing campaigns that drove traffic growth and engagement across social media (Twitter, Facebook, Instagram, Tumblr, LinkedIn). • Sourced and produced engaging content to ensure all websites and social media channels are up to date, relevant and interesting • Driven and managed social media campaigns from content creation, to measurement of campaign success using Sprout Social • Liaised with CFE designers to produce content (copywriting, visuals) as required for campaigns • Proof read articles and uploaded them on CFE website with SEO optimisation • Assisted in the development of newsletter and measuring their success using Mailchimp • Monitored and measured all digital activities through monthly analytic reports • Assisted with CFE events on social media campaigns, ticket admin, event production, post event feedback surveys etc.
    Marketing Assistant
     - 
    Centre for Fashion Enterprise (CFE) is London's pioneering fashion business incubator. CFE helps designers to follow a considered development strategy and fast-tracks them into business. As a part-time Marketing Assistant, I worked twice a week in East London and supported the Fashion Innovation Agency and WORTH project. • Helped plan and implemented online marketing campaigns that drove traffic growth and engagement across social media (Twitter, Facebook, Instagram, Tumblr, LinkedIn). • Sourced and produced engaging content to ensure all websites and social media channels are up to date, relevant and interesting • Driven and managed social media campaigns from content creation, to measurement of campaign success using Sprout Social • Liaised with CFE designers to produce content (copywriting, visuals) as required for campaigns • Proof read articles and uploaded them on CFE website with SEO optimisation • Assisted in the development of newsletter and measuring their success using Mailchimp • Monitored and measured all digital activities through monthly analytic reports • Assisted with CFE events on social media campaigns, ticket admin, event production, post event feedback surveys etc.
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Skills
  • Fashion
  • Digital Media
  • Marketing PR
  • Branding
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Problem Solving
  • Social Media Marketing
  • Web Content
  • Communications
  • Office
  • Photoshop
  • Ideas Development
Education
    Fashion Business, Fashion Branding, Marketing Communications, International Marketing
     - 
    After finishing my Marketing Master's degree in France I decided to enroll at London College of Fashion (LCF), part of the University of the Arts London. LCF ranked 4th for MA Courses worldwide by the Business of Fashion. I was a MA Strategic Fashion Marketing student where I developed both creative and strategic skills in Fashion Marketing and Management. I collaborate with Paul James Knitwear (www.pauljamesknitwear.com) for a brand marketing consultancy project. Courses taken: • Fashion Branding • Fashion Business Strategy • International Marketing Strategies • Marketing Communications
    Marketing, Communications, Branding, Digital Marketing, Brand Content, Product Management
     - 
    ESDES Business School is a member of "La Conférence des Grandes Ecoles", an organisation recognizing higher education institutions in France that deliver a national diploma validated by the state. Through my combined honour degrees, ESDES trained me to be in a constant search for excellence in conjunction with the corporate world and actors of the economy. Specialised in Marketing and Digital Businesses, I developed a global marketing knowledge and master phygital communications tools. Courses taken: • Brand Design & Management • Brand Content & Story Telling • Service marketing • Product Management • Buying and Negotiation • Advertising & Media • Affiliate Digital Marketing • Omnichannel Strategy • Logistic, Finance & Audit • etc.