Anaïs LY

Marketing Assistant

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Digital Media
  • Marketing PR
  • Branding
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Problem Solving
  • Social Media Marketing
  • Web Content
  • Communications
  • Office
  • Photoshop
  • Ideas Development

Work history

Currently

Paid Search Assistant

MEC

Feb 2016
  • Centre for Fashion Enterprise (CFE) is London's pioneering fashion business incubator. CFE helps designers to follow a considered development strategy and fast-tracks them into business. As a part-time Marketing Assistant, I worked twice a waeek in East London and supported the Fashion Innovation Agency and WORTH project. • Helped plan and implemented online marketing campaigns that drove traffic growth and engagement across social media (Twitter, Facebook, Instagram, Tumblr, LinkedIn). • Sourced and produced engaging content to ensure all websites and social media channels are up to date, relevant and interesting • Driven and managed social media campaigns from content creation, to measurement of campaign success using Sprout Social • Liaised with CFE designers to produce content (copywriting, visuals) as required for campaigns • Proof read articles and uploaded them on CFE website with SEO optimisation • Assisted in the development of newsletter and measuring their success using Mailchimp • Monitored and measured all digital activities through monthly analytic reports • Assisted with CFE events on social media campaigns, ticket admin, event production, post event feedback surveys etc.

2015

Marketing Assistant

Centre for Fashion Enterprise

Feb 2015 - Jul 2015
  • Centre for Fashion Enterprise (CFE) is London's pioneering fashion business incubator. CFE helps designers to follow a considered development strategy and fast-tracks them into business. As a part-time Marketing Assistant, I worked twice a week in East London and supported the Fashion Innovation Agency and WORTH project. • Helped plan and implemented online marketing campaigns that drove traffic growth and engagement across social media (Twitter, Facebook, Instagram, Tumblr, LinkedIn). • Sourced and produced engaging content to ensure all websites and social media channels are up to date, relevant and interesting • Driven and managed social media campaigns from content creation, to measurement of campaign success using Sprout Social • Liaised with CFE designers to produce content (copywriting, visuals) as required for campaigns • Proof read articles and uploaded them on CFE website with SEO optimisation • Assisted in the development of newsletter and measuring their success using Mailchimp • Monitored and measured all digital activities through monthly analytic reports • Assisted with CFE events on social media campaigns, ticket admin, event production, post event feedback surveys etc.

2014

Sales Associate

Sandro

Jun 2014 - Sep 2014
  • Sandro is a french high-end fashion retailer. I welcomed Sandro's customers during the summer in one of its Parisian boutiques. • Acted as an ambassador representing Sandro by greeting, meeting and assisting all clients • Strived to maximized selling opportunities by consistently offering excellent and professional customer care to achieve store and individual sales target • Developed and maintained client relationship by giving appropriate and personalised advice and recommendations • Processed all retail sales, managing cash and credit card transactions • Ensured the store is always merchandised to high standards and arranged garments applying the weekly merchandising strategy • Managed stock levels on both shop floor and stockroom • Answered phone enquiries and organised deliveries, pickups and errands for the shop

2013

Junior Brand Manager

Mafringue.com

Apr 2013 - Oct 2013
  • Ma Fringue (www.mafringue.com) is a french fashion search engine for clothes. The website aims to help shoppers to find specific garments. I participated in the launch of the start-up as a Brand Manager. I helped to kickstart the business by multitasking on SEO, Editorials and organisational management. • Prepared excellent visual presentations (image sourcing, boards, powerpoint) to pitched concept to fashion brands • Assisted in liaising with affiliate platforms to reach more brands • Managed brand portfolio (Lacoste, Princesse Tam Tam, Comptoir des Cotonniers...) • Uploaded products line on website with SEO optimisation • Researched content for editorial posts, sharing cultural fashion insights and updates • Wrote algorithm structure that generated relevant content. After being implemented by developers, it saved all Brand Managers' time. • Established debugging process and improved website's back office platform

Education

2015

Fashion Business, Fashion Branding, Marketing Communications, International Marketing

London College of Fashion

Aug 2014 - Sep 2015
  • After finishing my Marketing Master's degree in France I decided to enroll at London College of Fashion (LCF), part of the University of the Arts London. LCF ranked 4th for MA Courses worldwide by the Business of Fashion. I was a MA Strategic Fashion Marketing student where I developed both creative and strategic skills in Fashion Marketing and Management. I collaborate with Paul James Knitwear (www.pauljamesknitwear.com) for a brand marketing consultancy project. Courses taken: • Fashion Branding • Fashion Business Strategy • International Marketing Strategies • Marketing Communications

2014

Marketing, Communications, Branding, Digital Marketing, Brand Content, Product Management

ESDES Business School

Jul 2010 - May 2014
  • ESDES Business School is a member of "La Conférence des Grandes Ecoles", an organisation recognizing higher education institutions in France that deliver a national diploma validated by the state. Through my combined honour degrees, ESDES trained me to be in a constant search for excellence in conjunction with the corporate world and actors of the economy. Specialised in Marketing and Digital Businesses, I developed a global marketing knowledge and master phygital communications tools. Courses taken: • Brand Design & Management • Brand Content & Story Telling • Service marketing • Product Management • Buying and Negotiation • Advertising & Media • Affiliate Digital Marketing • Omnichannel Strategy • Logistic, Finance & Audit • etc.