About me
Passionate about the things I set my mind to, purposeful with my time and ambitions, and persevering in my efforts to be the best that I can be. I achieved first place for all four years studying Marketing at the University of Pretoria in South Africa. I then completed an MSc in Strategic Marketing at Imperial College Business School, achieving 1sts for terms one and two, third term results still pending. Interspersed within this timeframe, I have accumulated experience in marketing research, sales, and digital marketing and this has cemented my enthusiasm toward the field. My interests and experiences lie in unpacking customer behaviour, working with brands, strategising about marketing campaigns, and connecting these with customer data touch points. I love working in teams, and collaborating to produce deliverables that shine bright with the combined efforts. I enjoy presenting ideas, taking initiative and strive to always work with unwavering dedication, focus and energy.
Work history
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Sales and Marketing AssociateCapital A List
- London, United KingdomFull Time
• Utilised consultative sales techniques and converted five out of sixty leads contacted per day to attend event services held every weekend
• Serviced customers with timely communication regarding attendance to events using scheduled telephonic and digital reminders, and met a targeted eighty-person attendance rate per weekend
• Generated brand aligned digital content with SEO techniques and executed social media strategies that increased organic website traffic by 50% within 3 months
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Research AssistantUniversity of Pretoria
- Pretoria, South AfricaPart Time
• Contributed to the head of the marketing department’s research article by analysing academic literature under-study and compiling key concepts into summaries
• Assisted with finalising her second research article by updating it with new academic literature and marketing report information and editing the article to fit the rigorous publishable standard
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Skills
- Marketing Strategy
- Brand Strategy
- Digital Marketing
- Market Research
- Data Analysis
- Brand Management
- Wordpress
- SEO Copywriting
- SEO Optimisation
Education
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Masters in Strategic MarketingImperial College Business School
- London, United Kingdom
1st for terms one and two, third term results pending
Core modules: Brand Strategy, Consumer Behaviour, Digital Marketing, Entrepreneurial Strategy, Finance and Pricing Strategy, Marketing Analytics, Marketing Decision Making, Relationship Marketing, Research and Evaluation in Strategic Marketing, Strategic Market Management, Strategic Product Management, Strategic Marketing Consulting Project, Applied Strategic Marketing Report
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Bachelor of Commerce Honours in Marketing ManagementUniversity of Pretoria
- Pretoria, South Africa
1st
Core modules: Marketing in Practice, Research Report, Research Methodology, Strategic Marketing Management, Marketing of Services
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Awards
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First Place Bachelor of Commerce Honours Marketing StudentUniversity of Pretoria
Awarded for achieving the highest academic grade for the Bachelor of Commerce Honours in Marketing ManagementU
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First Place Third Year Bachelor of Commerce Marketing StudentUniversity of Pretoria
Awarded for achieving the highest academic grade for the third-year Bachelor of Commerce in Marketing Management+ Show more