More than 14 years in PR and TV journalism, extensive expertise and cross-industry experience (cosmetology, pharmacy, high tech, luxury real estate), which helps me quickly understand any product and develop a PR strategy for its promotion. I speak and write fluently in 4 languages (English, Italian, Finnish, Spanish), have about 400 publications (on a no-fee basis) in various sources. Expert in bringing products to the foreign market, perfectly understand the customer’s mindset and the specifics of promotional channels, because I lived and worked for several years in Europe. I have about 300 Russian and 150 international media outlets in my contact database. I know how to build positive relationships with influencers and decision makers, interviewed more than 50 world famous celebrities, have successful project management experience from idea to results. Semi-finalist of the contest "Leaders of Internet communications".
Work history
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PR directorEvelina Levi
Moscow, RussiaFull Time
(in charge of a team comprising 2 copywriters and a SMM-specialist)
Created a personal branding strategy in social networks and the media, including English facebook.
Achievements:
● In just 2 months and without investments increased blog traffic (from 0 to 84,000).
● Hit 10,000 views on the channel, turning on monetization.
● One article: 845,000 views, 94,000 full reads, more than 1,000 comments.
● Increased Instagram audience, making the community 10 times bigger.
● Collaborated with celebrities and top media companies (Forbes, Psychologies, etc.)
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PR and marketing managerSkolkovo Innovation Center
- Moscow, RussiaFull Time
Marketing the luxury cosmetic brand “BLOM”
Achievements:
In just 8 months doubled the sales and brand awareness of the company, which can be proven by the WordStat data.
● Over 300 media impressions (no budget provided) in the largest magazines: Cosmopolitan, Marie Claire, Glamour, Vogue, Psychologies, Elle, Esquire, InStyle, Grazia, Harper’s Bazaar, Forbes etc.
● More than 400 collaborations with top influencers (on a no-fee basis) (kateclapp, 8.2m followers; Anastasiz, 5,3m; aveme_lissa, 2.48m, etc.).
● Created instagram content plan (including the English one), maintained the youtube channel and the Russian blog (one article: 1 100 000 views, 35 000 full reads).
● Organized the brand’s participation in exhibitions and award ceremonies:
- Business forum of trends in the beauty industry Trends of Beauty (on a barter basis)
- The largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe InterCHARM
- Cosmoprof Worldwide Bologna
- National award “My cosmetics” for the best Russian product
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Skills
- 5 Languages
- Translation
- Editing
- Guided Tours
- Teaching
- Communiation
- Public Relations
- Press Releases
- Computer Proficient
- Organizing
Education
IELTSIELTS
- Moscow, Russia
The English Language 7.0
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Specialization: TV Anchor First National Television School
- Moscow, Russia
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