— Hi! I am Anastasija, a London-based multidisciplinary creative. The focus of my practice lies in research-driven art direction, web design and graphics for digital campaigns. I aim to create disruptive storytelling whilst exploring the convergence of ever-evolving forefront technologies, fashion, contemporary art and culture.
Projects
- Digital Classics‘Digital Classics’ is a collaborative photographic project drawing inspiration at the intersection of classical and posthuman worlds. By combining Classical and posthuman, the project aims to accept that human nature and its means of self-expression is far from constant and is ever-evolving in our contemporary progressively blurred reality. Art director & photographer: Anastasija Labekina @byanalabekina Art Director /Set Designer & model: Daria Barkova @dash_kii MUA : Aleksandra Seduyk @sedyuk
- Derealisation: Virtual TherapyMy final BA work, 'Derealisation: Virtual Therapy' is a mixed-media creation centred around derealisation. The motivation behind my graduation project is to put rather challenging experiences into the context of artistic discourse, as I believe it helps to observe them from a safe distance and remove the stigma surrounding mental health conversations. While exploring the phenomenon from an individual angle, I am also aiming to stress out the pandemic and psychological state dynamics. cinematogr
- Brutalist Dystopia vol.2Fashion editorial for Flanelle Magazine Commercial part of the project. Watch promo - https://vimeo.com/572492267 Art director & photographer: Anastasija Labekina @byanalabekina Creative Director & Jewellery Designer: Gerda Liudvinaviciute @gerdaliu @celsius273c Model: Polina Yablokova @polvrys from @dmaxmanagement Stylist: Ernesta Venckute @ernesta.venckute Mua: Olesia Zuravliova @olesia_zuravliova_makeup
- Brutalist DystopiaFashion editorial for L’Officiel Lithunia, also featured in The Calvert Journal Brutalist Dystopia takes you on the retrospective fashion journey exploring post-Soviet visual identity. Co-directed by concrete jewellery designer Gerda Liudvinaviciute, the project draws inspiration from socialist suburban architectural heritage, manifesting through Gerda’s unique designs. Watch promo - https://vimeo.com/572492267 Art director & photographer: Anastasija Labekina @byanalabekina Creative Director
Work history
Fashion AssistantGraduate Fashion Foundation
London, United KingdomInternship
Showroom and collections assistant/catwalk filming assistant:
• Unpacking, coordinating and managing over 400 garments that were shipped. Prepared collections for GFF Showroom as well as preparing mannequins for the public exhibition display at Samsung KX.
• Helping with ad hoc jobs in the back of the house, the showroom and Samsung KX.
• Helping the dressers team to manage styling during the catwalk filming
• Filming as an extra during the GFF 2020 Award Show
Sales AdvisorThe White Company
- Southampton, United KingdomPart Time
Freelance creative director and photographer based in the United Kingdom and Lithuania. Celebrating femininity and minimalistic approach to life. Exploring a personal and unique relationship between heritage and art.
Producing still lifes, editorial and fashion stories. Working across film and digital.
+ Show more
Skills
- Fashion Photography
- Art Photography
- Beauty Photography
- Art Direction
- Creative Direction
- Graphic Design
- Moving Image
- Communication Strategies
- Adobe Create Suite
- Wix Websites
Education
S
S
BA (Hons) Fashion Styling and Creative DirectionSouthampton Solent University
Southampton, United Kingdom
An in-depth exploration of both contemporary, and historical fashion and lifestyle trends. Conducting research, building concepts, producing industry level content, evaluating the progress. Strong skills in art history, academic writing, creative direction, studio photography, retouching, moving image, graphic design and make-up.
Awards
Fashion Graduate PortfolioGraduate Fashion Foundation
Portfolio selected and featured among the best 2021 class graduates on - https://www.graduatefashionweek.com/search-portfolios/anastasija-labekinaFinal Bachelor Project ShowcaseGraduate Fashion Foundation
Final Bachelor Project selected and showcased on GFF physical exhibition in Coal Drop Yard in June 2021.+ Show more