A London-based multidisciplinary creative with a strong focus on art direction, digital design, fashion photography and motion.
With 3+ years of diverse in-house and freelance experience, successfully brings expertise in delivering 360° campaigns, branding strategies, social content, immersive visual experiences and innovative digital design. Adopting a research-driven approach, she strives for innovation while exploring the intersection of fashion, media and technology.
Obtained first-class honours in BA Fashion Styling and Creative Direction from Solent University. The final major project featured as part of the GFF exhibition ‘Class of 2021’ in London Coal Drops Yard, 2021.
Worked, collaborated, featured in — Graduate Fashion Foundation, Lost In Jewellery Magazine, Lithuanian Culture Institute, The Calvert Journal, L’Officiel Lithuania, Flanelle Magazine, Fashion Scout, Showstudio, Lamų Slėnis, White Cube.
Projects
- Digital Classics‘Digital Classics’ is a collaborative photographic project drawing inspiration at the intersection of classical and posthuman worlds. By combining Classical and posthuman, the project aims to accept that human nature and its means of self-expression is far from constant and is ever-evolving in our contemporary progressively blurred reality. Art director & photographer: Anastasija Labekina @byanalabekina Art Director /Set Designer & model: Daria Barkova @dash_kii MUA : Aleksandra Seduyk @sedyuk
- Derealisation: Virtual TherapyMy final BA work, 'Derealisation: Virtual Therapy' is a mixed-media creation centred around derealisation. The motivation behind my graduation project is to put rather challenging experiences into the context of artistic discourse, as I believe it helps to observe them from a safe distance and remove the stigma surrounding mental health conversations. While exploring the phenomenon from an individual angle, I am also aiming to stress out the pandemic and psychological state dynamics. cinematogr
- Brutalist Dystopia vol.2Fashion editorial for Flanelle Magazine Commercial part of the project. Watch promo - https://vimeo.com/572492267 Art director & photographer: Anastasija Labekina @byanalabekina Creative Director & Jewellery Designer: Gerda Liudvinaviciute @gerdaliu @celsius273c Model: Polina Yablokova @polvrys from @dmaxmanagement Stylist: Ernesta Venckute @ernesta.venckute Mua: Olesia Zuravliova @olesia_zuravliova_makeup
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Work history
Fashion AssistantGraduate Fashion Foundation
London, United KingdomInternship
Showroom and collections assistant/catwalk filming assistant:
• Unpacking, coordinating and managing over 400 garments that were shipped. Prepared collections for GFF Showroom as well as preparing mannequins for the public exhibition display at Samsung KX.
• Helping with ad hoc jobs in the back of the house, the showroom and Samsung KX.
• Helping the dressers team to manage styling during the catwalk filming
• Filming as an extra during the GFF 2020 Award Show
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Lead Digital CreativeFashion Scout
- London, United KingdomFreelance
Led and mentored in-house design & social media teams, collaborating with photographers and external partners.
Oversaw the end-to-end process of 3600 campaigns, transforming brand identity into compelling digital presence and branding at the event space.
Designed and managed content across socials, web design, newsletter, fashion film festival, motion for the projection screens, print collateral and paid ads.
Drove Instagram audience by 30k, boosted designer application rates, increased newsletter conversion rate.
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Skills
- Fashion Photography
- Art Photography
- Beauty Photography
- Art Direction
- Creative Direction
- Graphic Design
- Moving Image
- Communication Strategies
- Adobe Create Suite
- Wix Websites
Education
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BA (Hons) Fashion Styling and Creative DirectionSouthampton Solent University
Southampton, United Kingdom
An in-depth exploration of both contemporary, and historical fashion and lifestyle trends. Conducting research, building concepts, producing industry level content, evaluating the progress. Strong skills in art history, academic writing, creative direction, studio photography, retouching, moving image, graphic design and make-up.
Short Course in Art HistoryUniversity of The Arts London (UAL)
- Granary Square, Kings Cross, London N1C 4PQ, UK
Developed a comprehensive understanding of the themes, ideas, practices, and works within the realms of modern and contemporary art.
Awards
Fashion Graduate PortfolioGraduate Fashion Foundation
Portfolio selected and featured among the best 2021 class graduates on - https://www.graduatefashionweek.com/search-portfolios/anastasija-labekinaFinal Bachelor Project ShowcaseGraduate Fashion Foundation
Final Bachelor Project selected and showcased on GFF physical exhibition in Coal Drop Yard in June 2021.+ Show more